Palo Alto, CA, October 10, 2011: Position² Inc., a US based provider of Search and Digital Marketing services, offers its Digital Marketing Support Services to marketers.

Who is this Service for and Why Does it Matter?

This service offering is for marketing managers who want to use their time efficiently and effectively. Most marketers use a combination of agencies and/or internal teams to manage their online marketing requirements. Their time is spent on briefing multiple teams for their various requirements and then collating all the varied outputs together to make sense of it all.

Position²’s Digital Marketing Support now takes away the pain of multiple briefs and coordination related inefficiencies. With end-to-end capabilities in digital marketing and a team that is committed to delivering 100% all the time – the Position² team can take care of all digital marketing support requirements. Position² has processes and systems in place to deliver quality assets in quick time.

What does the Digital Marketing Support service cover?

• Creative Services: The design team leverages the interactive nature of the web to create highly immersive pieces of communication that are memorable, build brands and get results. It includes the design of attention grabbing custom email templates, flash presentations, attractive web banners and high performance landing pages, microsites & websites.
• Media Services: The Position² media team identifies the optimal mix of media vehicles for target audiences. Leveraging strong media partnerships, the team ensures the best value for the budget.
• Email Services: End-to-end Email Campaign Management service assists in every step. From defining objectives, identifying lists, data cleansing/management and designing assets, to choosing delivery platforms, rigorous testing, regular monitoring, and continuous optimization with consolidated reporting.
• Analytics & Reporting Services: The services includes auditing, implementing tools and processes for measuring campaign outcomes and building custom dashboards and reports for actionable insights.

To learn more about Digital Marketing Support Services, please visit http://www.position2.com/dms/

About Position²

Position² is a leading Search & Social Media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology. Position² leverages the expertise and knowledge it gains from offering services to design unique product offerings that fulfill need gaps. Position² works with leading global brands that include Lenovo, Acer, Lyris and growing companies like Freedom Financial and Serious Materials, to name a few.

Position² was founded in 2006 with funding from Accel Venture Partners, and has offices in Palo Alto, Bangalore and Mumbai. Position² is a certified agency with Google, Yahoo, Bing and is also part of the Google Adwords advisory council.

Position²’s flagship product is Position² Brand Monitor™, a platform that allows users to listen, discover and engage with social media conversations in real time.

Position² was founded with a vision to leverage technology to offer search and social media marketing solutions that deliver performance with consistency and predictability. The team includes over a 100 professionals across functions that include client management, marketing, creative services, technology development, search and social media marketing. Position² also provides expertise in online marketing solutions: SEO, PPC, Media and Advertising.

Contact Information

Mary Ann Johnson
Marketing Coordinator
Position², Inc.
366 Cambridge Avenue
Palo Alto, CA 94306

Phone: 650-618-8900

Email: mediarelations@position2.com
http://www.position2.com/

• Segmenting Traffic Based On User Intent: Using Google Analytics’ “Advanced Segmentation” (1)
• Social Media Trends and the Fashion Industry, Google+ Pages and much more… | Best of the Week (0)
• Position2 Launches “Performance Leads” – A New Lead Generation Package for B2B Companies (0)

This week’s hot news, events and videos from the online marketing and social media world.

• For Beginners: A Quickstart Guide to Social Media for Business.
• Social Buying: Are social networking sites worth it?
• Deals: Social media business heats up for Radian 6, Salesforce and Jive.
• Bookmark: The Rules of Social Media Engagement.
• Then and Now: 20+ Mind-blowing social media statistics: One year later.

• Google +1 Demystified: 10+ Points About Google’s New Experiment.
• Website Enhancement: Introducing Page Speed Online, with mobile support.
• Twitter Trends: DuckDuckGo search engine users get Twitter lists.
• Updated: The New Google Analytics: Quick insights with Plot Rows.
• Email Marketing Tips: The 4 Words That Will Get Your Email Opened.

Video of the Week Social-media tools used to target corporate secrets. “Criminals are attacking corporate intellectual capital, and they are often succeeding,” – McAfee.

Missed Our Webinar This Week? Watch the Recording! How To Avoid Social Media Marketing Mayhem: What Today’s Marketers Must Know Learn how companies are using social media marketing to build relationships with their customers, enhance their brands, and experience positive return on their social media investments. Click here to watch the recording!

If you are reading this blog post via a RSS reader, please click here to subscribe.

This Wednesday, June 17th, I will be speaking at a Lyris sponsored webinar: Social Media Marketing: CPR for Email Marketers in a Challenging Economy. For all those interested in viewing the webinar, I thought I’d give you a preview of the talk. We will focus on the integration of Email Marketing and Social Media Marketing (SMM) in a flat economy.

Email marketing is a powerful tool to drive customer acquisition, however there’s been a significant impact by increased mailbox sizes, spam filters and the explosion of messaging. We will go beyond the typical examples of how Twitter or a Facebook app can drive people to your site. Rather, the discussion will center around the phenomena of social networks, the rapidly expanding usage, and how email and social media can work together. No, social media will not replace email. With all the different types of messaging, email usage keeps increasing. And it works… how many newsletters do you subscribe to?

There will be specific steps, guidance and case examples of this integration in 4 areas: brand building, customer acquisition, customer retention and product launches. The idea is to demonstrate how business of all sizes can achieve continuous growth using both as a means of building and enhancing customer relationships. As customers delay decision cycles, it enhances the brand to surround them with your messaging wherever they goWe will not just discuss the big brands, rather how any business can use this cost effectively to get ahead of their competition. At Position2, we enjoy sharing some of the techniques we’ve seen and integrated into our solutions.

Erick Mott of Lyris will discuss how the Lyris uses social media to enhance their email marketing efforts. He gives an excellent behind-the-scenes look on how Lyris got this webinar to have the largest registration size ever. Let’s just say in the thousands. Any company would be happy with that result.

Karen McNaughton of In-Touch Survey Systems will describe how her company uses the Lyris platform to manage her email and social media efforts. It’s pretty interesting on how it comes together.

We’ll take questions as well, so feel free to ask away. As long as you don’t ask about how Twitter and Facebook will monetize their efforts, we are happy to answer . Our objective is to show you how your company can deal with challenging times and dramatically improve their email marketing with SMM to achieve continuous growth. So sign up – the hour will be well worth it.

• SMB 2012 Marketing, Top 5 Online Trends This Year & much more… | Best of the Week (0)
• CPG Brands: Winning Big with Social Media Marketing (0)
• #OccupyWallStreet on Social Media, B2B Social Business Marketing & much more… | Best of the Week (0)