If you have been following my posts, you would know that  last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring social media campaign to evaluate it's effectiveness. Social Media should be used in a well planned way around your Objectives or Product. The key things which are cyclic in a well structured Social Media Strategy are:

Planning in advance

Designing your path

Execution

Measurement and review

Social Media Campaigns take time to show tangible results.  One should have some clarity in what needs to be done. Measure the engagement and plan your next step accordingly. Measuring Social media is not just about the traffic or conversions that you get. Make sure ... Read more...

Social Media Monitoring has become a hot topic of discussion over recent times. A brand makes or breaks its name by its users. With the huge outbreak in the online media and platforms like, blogs, forums, microblogs and different types of social networking sites people have an effective place to express their opinions and influence others. In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world. Social Media Monitoring is all about figuring on what the objectives are, listening, refining the talks, analyzing and taking action. Social Media Monitoring and analysis can be used by a brand to improve a product, get feedbacks, customer service, market research or any ... Read more...