Google’s Knowledge Graph, Facebook Timeline – Best Practices for Brands and much more… | Best of the Week

May 18, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:14 Commandments of Email MarketingDid someone say email is dead? A report by Forrester Research estimates that US alone spent $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. However, the battle to stand out in your subscribers’ inbox will just get tougher. Here are 14 vital points that will make your email marketing work. Facebook Timeline: 9 Best Practices for Brands. Social Media Success: How to Develop a Global Social Media Strategy. Facebook Study Shows Brand-Related Posts Drive Highest Engagement. YouTube Marketing: 6 Ways to Grow YouTube Subscribers and Your Exposure. SMM Shortcuts: 6 cheap tricks for better social media marketing. Google Launches Knowledge Graph To Provide Answers, Not Just Links. Video Marketing Insights: Hunger for Online Content Remains Undiminished. Bookmark: 9 Lessons from 1,000 SEO Questions. PPC Strategies: How to Improve Productivity When Working with AdWords. Content Marketing: Start your content strategy with an audit. Video of the Week How to Create a Social Media Content Strategy.From Facebook to Twitter to Pinterest to Google+ and beyond, managing social media for your business …

11 ways to make Facebook Timeline work for your brand

April 20, 2012 | By

For marketers, the new Facebook Timeline display has boosted the level of engagement with fans. Here are 11 recommendations for you to maximize your brand’s social marketing efforts in the new scenario. 1. Refresh content on a really-short-term basis. With the new real-time Facebook Insights, you should be able to track a post’s performance within 5 to 10 minutes of its publication. You can fine-tune posts right away to perform better. 2. Use third party Apps – like thismoment or Strutta – for promos to generate more engagement on your FB Timeline page. (You can’t use Facebook’s features to run promotions; and make sure you follow Facebook’s promotion guidelines) 3. Apart from offering deals and promos, actively provoke responses from fans through “interactive” tools like polls, Q&As, contests etc. to keep your stream active. 4. Allow fans to send business messages directly to you. Fans in private conversations may reach out openly with a stronger conviction for your brand. You can respond directly too and speed up response time. 5. Create Milestones for your brand with pictures and text. This will provide users with some of your most marketable data. Your story will help to humanize your business and push the …

Posted in SMM

Rock Your New Facebook Timeline Business Page, Google Adwords Update and much more… | Best of the Week

March 30, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. 15 Must Know Tips to Rock Your New Facebook Timeline Business Page. Twitter Tips: 8 Creative Ways to Use Embeddable Tweets. Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI. 5 Deadly Sins of Social Content. How-to: Analyze Facebook Insights to Improve Your Content Strategy. Email List Building: 25 Clever Ways to Grow Your Email Marketing List. Adwords Update: Google Integrates New Display Interface Within AdWords. ROI Driven SEO: 3 Powerful Tips to Effectively Convert Your SEO Traffic. Marketing ROI: Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age. Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks. Video of the Week 5 Tips For Building Brand Channels On YouTubeIn her latest episode of New Media Minute, Daisy Whitney provides some great tips, care of speakers at the OMMA Global Conference, for brands looking to build up their video content online.   Enhance Your Digital Presence – Sign up for our Digital Marketing Services Do More. Do Better. We’re here! With end-to-end capabilities in digital marketing and a team that is committed to delivering 100% all …

CPG Brands on Social Media, Brand Monitor Free Edition and much more… | Best of the Week

December 9, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: CPG Brands: Winning Big with Social Media Marketing For the Consumer Packaged Goods industry, social media was a relatively new and unexplored space. However, the strong social media presence of brands like Kraft, General Mills and P&G has changed that. Here’s our take on the best campaigns by CPG brands and social media marketing best practices that you can adopt. Twitter Pages: 3 Insights on #NewTwitter, Discover & Twitter Brand Pages. INFOGRAPHIC: How Social Media Changed The Ad Game. Hey Facebook, Where’s That Timeline and Open Graph You Promised? Survey: Most US And UK Marketers Just Beginning To Adopt Social Media. Recent Trends: Marketers Plan to Invest More in Social Media and Email. Where’s the Growth in Marketing? Follow the BRIC Road. B2B Marketing 2012 Trends: Campaign and Funnel Automation. Browser Wars: How Chrome Overtook Firefox for the First Time. PPC Tips: How to Easily Master PPC Through Relevancy. A Tale Of Two Studies: Google vs. Bing Click-Through Rate. Video of the Week Video Infographic Compiles 2011 Social Media Statistics. Social media has never been bigger, with hundreds of …

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