Marketing Best of the Week
Executives who work on reports in AdWords, it’s time to rejoice!
Google AdWords has launched a shiny new paid and organic report in AdWords. This report lets brands take a cursory glance at insights into query performance across the Google landscape.
In the above screenshot, you can see query performance when an ad was shown, when an organic listing was displayed and when ad and organic results were shown. You can also see the click and impression data next to each other, making it easier to analyze how paid and organic impact each other.
Facebook is undoubtedly a top social media platform. For years now, it has been an indispensable part of any brand’s digital marketing strategy. In a recent study, an astonishing
Facebook is now focusing on helping its users organize their offline social life by joining hands with real-time restaurant reservation service OpenTable.
From this week, mobile users in the US (android, iOS and m-sites) will be able to book tables at their favorite restaurants using the Facebook app. To do this, users need to visit the restaurant’s page on the social network and they can make a direct reservation on OpenTable.
Users can also book tables using Facebook’s ‘Nearby’ feature to search for a restaurant. After selecting the preferred restaurant, users can go to the restaurant’s page on Facebook and make the reservation directly on OpenTable. As soon as ... Read more...
As promised, here’s the second part of the mid-year pit stop series. If you’ve missed the first part on social media updates, you can check it out here.
Following are the major updates in the digital marketing world so far this year: