This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Improving Your Brand's Visibility on LinkedIn

Boosting a brand's image on LinkedIn is usually just about getting the basics right, but many companies are yet to exploit its full potential. By asking for recommendations and joining industry-specific groups, online marketers can do wonders to their brand's image via LinkedIn. Read more to know how to get the most from your LinkedIn presence.

• Get Started: How to Set Up ... Read more...

Email + Facebook + Twitter: Connecting the Dots to ROI

Free, Live Webinar | November 17 2011 - 02:00 PM ET/11:00 AM PT.

As a modern marketer on the front lines, you're charged with engaging customers and prospects to deliver value and drive revenue. With the explosion of digital channels - from Email to Facebook to Twitter - it's become even more challenging to reach this audience in a powerful, relevant and compelling way.

Join us for an enlightening conversation with Position² CEO Rajiv Parikh and Lyris SVP of Marketing Tina Stewart on how modern marketers use the latest and greatest tools and strategies to plan, execute and achieve effective cross-channel marketing.

Learn how to:

• Gain social ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Tracking the Growth of Social Media in Emerging Markets

Social Media usage in emerging markets is growing very quickly, with higher engagement and higher levels of usage compared to those in advanced markets. How does this matter to marketers and brands? Here's a little research on the difference between emerging and developed markets as well as online marketing tips to get started.

• Ads: Big Brands Like Facebook, But They ... Read more...

The Marketer's Goldmine

Emerging markets, which constitute for approximately 60% of the world's population, are rapidly taking over social media. Although the primary reason for people in these markets to join Facebook or Twitter was to stay in touch with friends, this is gradually changing. Emerging market consumers are using social media to share content and photos, shop online, recommend products and post reviews among other things. According to the new GlobalWebIndex Social Networking Map 2011 study, people in emerging markets such as the Philippines and Indonesia were much more engaged in social networking when compared to those in advanced markets. This, along with the fluctuating economy in developed markets ... Read more...