Instagram Debuts Clickable Carousel Ads

March 6, 2015 | By View Linkedin Profile

Instagram is a fast, beautiful and fun way to share your life with friends and family.  And it’s free. All of that adds up to 300+ million users throughout the world, all of them potential targets for advertising. Instagram has always wanted people to browse for photos or videos and remain on the platform, not click on links that take the user off site, as is the case with ads on Facebook and Twitter. With the introduction of clickable carousel ads, advertisers now have good reason to get excited. Instagram’s carousel ads give brands more flexibility in telling their stories by allowing people who view their ads to swipe left to see additional images and link to a website of the brand’s choice. Think in terms of glossy multi-page ad campaigns in upscale magazines. That’s essentially where Instagram is headed with this advertising tool. But here’s the key difference between magazine spend and Instagram. The ads on Instagram have the advantage of all manner of digital analytics telling advertisers the exact nature of the impact. Cash flow Instagram has positioned itself with clickable carousel ads to give leading brands a quantifiable way to measure the impact of their marketing campaigns. …

An App to Manage Your Facebook Ads

February 27, 2015 | By View Linkedin Profile

Facebook has come a long way. What started as a university dorm room project has become the go-to social networking platform for one sixth of humanity. Today Facebook boasts an ad community two million strong, and counting. To address the needs of this advertising community, Facebook has rolled out an app which is sure to make life more flexible. This mobile app, currently available only on the iOS platform for the US market, helps advertisers create new ads or monitor current ads, and makes managing Facebook ads much easier than ever before. It’s called Ads Manager App.   Tasks that you can perform with the Ads Manager App while on the go include: Monitor your ad performance Tweak your live ads Increase or decrease budgets Change ad schedules on the fly Receive push notifications Start a new ad campaigns Two Million Strong Indeed! Facebook recognized all the small- and medium-size business enterprises that have ad campaigns on their platform, and paid homage to them with a thoughtful and inspiring ad that ends with two big words from Mark Zuckerberg: “Thank You”. Facebook illustrated an international mix of entrepreneurs who actively contribute to the global economy in their own ways while …

LinkedIn Targets Users Off-platform

February 23, 2015 | By View Linkedin Profile

LinkedIn is all set to monetize its users’ data outside its own platform. The business-oriented social networking site has come to realize that it is sitting on a mother lode of user data on the Internet. It has a precise database of corporate world professionals that is much sought-after by B2B advertisers worldwide. With LinkedIn, the user identity is authenticated which is critical for business transactions. It is also a budding platform for reputation and authority ranking. Targeting B2B professional services could be a real opportunity on this platform. For LinkedIn it all started with the Bizo acquisition. Bizo offers multichannel nurturing and is a leader in business audience marketing. It offers targeting and analytics for display and direct response ads. With the launch of Network Display global ad network, marketers can sift large amounts of LinkedIn user profiles and target only those users that make sense to them. It could be as granular as targeting HR professionals in Lower Manhattan with a delightful, modern payroll solution! LinkedIn has made significant advancement towards a strategic roadmap for its marketing solutions business with this new launch. It provides a full-funnel, end-to-end product suite offering for marketers to reach, nurture and acquire …

Posted in 2015 | Advertising | B2B | LinkedIn

Facebook Introduces Product Ads

February 20, 2015 | By View Linkedin Profile

The numero uno social networking site is giving the numero uno search engine a run for its money. Case in point is the latest launch of Facebook “Product Ads” which will compete directly with Google “Product Listing Ads”. The Facebook Product Ads was created specifically to help businesses sell their products on the platform. With this new feature from Facebook, advertisers can now target people who visited their website or app courtesy of Custom Audiences. They can also target people based on their interests or location. Businesses can promote single product or their entire line of products catalogue across the desktop and mobile platform as single or multi-product ad units. There are various ways in which advertisers can deploy ads like manually uploading their product catalogs or create campaigns that target a specific audience with certain products. Alternately, they may use the Facebook Custom Audience so as to automatically deliver the most relevant products to the target group. Brands that have already used the new ad feature from Facebook are quite excited about the benefits that it offers. Retail giant Target has recorded 20 percent rise in conversions with Product Ads over other Facebook ads. With this new feature Facebook …

Posted in Advertising | Facebook

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