Measuring video campaign’s effectiveness, utilizing Google+ for improved SEO and much more… | Best of the Week

December 27, 2013



Measuring video campaign
This week’s hot news, events and videos from the online marketing and social media world.   From the Position² Blog This Week: ... Read more...


Posted in Best of the Week | No Comments »



A Retrospect of 2013 Social Updates

December 26, 2013



Facebook
2013…Ah, what a year this has been. Quite eventful…

It is a bit difficult to pick out only a small selection of events from what has been a packed year in digital marketing and social media. We faced this problem in the middle of the year itself, which is why we covered the first half of the year in two separate posts for social media and digital marketing.

And now we bring you this post that summarizes the most important updates in the second half of the year in social media.

Let’s start with the favorite of the online social masses:

Facebook

  • Facebook for Business

    The social network made ... Read more...


  • Posted in SMM | 2 Comments »



    Boosting Paid Search Campaigns with Facebook

    December 23, 2013



    Boosting Paid Search Campaigns with Facebook


    Consumers are active on numerous channels where they can access information about brands. It’s important to feed them with the right communication through the appropriate media to get the best ROI. This may mean catching them on Facebook, tantalizing them with visuals on Instagram or sending them offers on FourSquare.

    Managing multiple channels in digital marketing can get very demanding for marketers.

    Maintaining consistency and deriving ROI on all channels can be even more challenging. Media wisdom suggests cross-channel campaigns to touch consumers whatever conversion path they may take.

    And a recent study by Kenshoo has proved that cross-platform marketing efforts do indeed pay off. The study looks at Facebook and paid ... Read more...


    Posted in Pay per click, SMM | No Comments »



    Google Analytics Launches Content Grouping and Facebook Tests Video Ads

    December 20, 2013



    Google Analytics Content Grouping

    Google Analytics (GA)



    GA’s newly launched feature, Content Grouping, lets you view your website’s content in logical groups.

    This is a departure from the procedure where the ‘Advanced Systems’ feature was used. The launch of Content Grouping makes it easier and more useful.

    Websites can group their pages through Content Grouping using the tracking code, a UI-based rules editor and/or UI-based extraction rules. Post implementation, Content Groupings become a part of the content reports and allows users to view group-based data along with other primary dimensions. You can use a single method for Content Grouping or a combination of all three methods.

    Content Grouping lets you group content in a logical structure that is a ... Read more...


    Posted in SMM, Web Analytics | 1 Comment »



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