Facebook Updates Privacy Policy

November 14, 2014 | By

The social networking giant recently updated its privacy settings in order to give its users more say in what they want to do and how they want to be treated on Facebook. Interactive questions have been included in the Facebook policy statement like “What kinds of information do we collect?”, “How do we use this information?” and “How is this information shared?”As per the new update, Facebook will tell how they get your location information depending on the features you decide to use. You can get personalized information depending on where you are and what your friends are up to. Facebook offers you Privacy Basics tutorial which is a step by step guide on how to manage your information. The resources about the policies for advertisers and developers are available for all users’ perusal. Users can now buy products without leaving Facebook using the Buy button that is an undergoing test. Facebook is working on new ways to facilitate transactions and make it more secure and convenient at the same time. Digital Marketers can Now Target Better Facebook will be closely working with digital marketers in order to help deliver more targeted campaigns. People are delighted if as a digital …

Social Media for Enterprise [Infographic]

October 28, 2014 | By

Today if your brand is not present on social networking sites you are unwittingly losing out to your competition. Companies around the world are investing heavily in social media marketing in order to ensure favorable customer engagement. Here’s a quick primer of what the social media world looks like in terms of enterprise participation. This might just spur you to take the plunge and actively incorporate an integrated social media strategy backed by real-time analytics, to power your digital marketing campaigns.

Facebook Raises the Ante in Mobile Ad Space

October 10, 2014 | By

Facebook has officially launched its mobile ad platform called “Audience Network” which lets digital advertisers to serve ads on third party apps. Now this is just an extension of the Facebook advertising program and it even involves the same ad inventory that serves ads on Facebook’s own site and its apps. For long Facebook has been struggling to monetize its database of over a billion users without much impact. Now this launch of its mobile ad platform will give a fresh boost to Facebook’s advertising capabilities. It is a simple way to augment its advertising reach across the burgeoning mobile apps category to improve targeted advertising. This will no doubt be beneficial to advertisers but at the same time it offers value to the users and the app publishers as well. This Facebook platform immediately serves two purposes. Firstly, it helps Facebook to leverage its treasure trove of user information without putting more pressure on its already existing ad programs. Secondly, it gives advertisers an opportunity to display their ads to more people based on specific demographic needs. With the launch of Audience Network, Facebook will now be able to compete directly with Google AdMob, Yahoo Flurry and Twitter MoPub …

Facebook “Like” Button goes Mobile

October 6, 2014 | By

Facebook has come up with yet another update wherein the ubiquitous “Like” button will now be available for Android and iOS mobile apps too. This has got the digital marketers quite excited since now they can analyze user engagement via mobile apps. The mobile users can directly “Like” the app’s Facebook page or any other object within the app and share it on the social networking site. Today more and more people are using mobile gadgets like smart phones, tablets and phablets (phone + tablet) as their primary device for browsing the Internet. In the world of mobile devices the apps rule supreme. So any marketing strategy that does not take into consideration this vital factor is doomed to fail. The Facebook “Like” button going mobile in order to garner the attention of the growing clan of app users is a well-timed update from the social media giant. The “Like” button works flawlessly with the user’s Facebook account no matter what device he/she is using to log into the account. This makes liking any piece of content in the native app effortless. Facebook has issued some guidelines for digital marketers in order to make the most of the Like button …

Posted in Facebook | Mobile

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