April 12, 2013

Facebook seems to have a slew of product updates lined up. It’s coming out with an
update once every few days!
Facebook is now loading its ads targeting system with more targeting firepower with the
introduction of ‘Partner Categories’. This launch allows advertisers/marketers to display ads on Facebook to people based on their product buying habits on desktop and mobile.
Partner Categories is available to American advertisers from 10 April this year in
Power Editor and the
Ads API.
Partner Categories utilizes data from selected third party companies such as Acxiom, Datalogix, and Epsilon. However, Facebook has
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April 8, 2013

Facebook is beefing up its Replies feature a mere week after
launching the actual ‘Replies’ capability. The social network has now
updated its APIs to help brands monitor and respond to them better.
According to Facebook’s Alex Madjar, developers can set up different comment ‘views’ on posts now.
Facebook’s API now supports different ‘views’ of the comments on posts through their updated
comments API and
FQL comments table:
- Top Level Comments
This is the first view of the comments on a post. The comments that are there on a post and that which are not replies to other individual’s comments are called as ‘top level ... Read more...
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