Social Media User Engagement – Facebook is Still King [Study]

January 20, 2014 | By

Many social networks were launched in the last few years and attained a respectable amount of popularity. They’ve found their place in brands’ social strategies. But, it looks like Facebook is not relinquishing its hold on the market anytime soon… A recent study by Pew Research Center found that Facebook is the dominant network for user engagement followed by LinkedIn and Pinterest. 71% adults had Facebook accounts in 2013 as opposed to 22% and 21% on LinkedIn and Pinterest respectively. What Facebook is also succeeding in is drawing users to login multiple times in a day. While 63% of Facebook users check the site at least once a day, 40% login multiple times. According to the study, 36% adults use only one social network. A whopping 84% of those who use only one major social network said that Facebook is the chosen site. How does this affect B2B marketers in specific? Facebook is an indispensable part of most marketers’ social strategy. B2B marketers are also using Facebook organically and through paid ads for various purposes ranging from building a strong audience base to selling their products. The principles of using Facebook for marketing don’t change too much whether it is …

Posted in SMM

Facebook and Twitter Updates for the Week

January 17, 2014 | By

Facebook News Reader Service According to a Re/Code update, Facebook is going to launch a news reading service, ‘Paper’, by the end of this month. ‘Paper’ will reportedly be a Flipboard look-alike in the way it works where it will choose social updates along with news stories from publications that are of interest to a user. As per Re/Code’s update, ‘Paper’ will include Facebook posts. During the launch of the new look for the News Feed in March 2013, CEO Mark Zuckerberg had expressed a desire to bring out a ‘personalized newspaper’ and ‘Paper’ seems to be another result of that desire. Facebook has declined to comment on this. So, we do not know if ‘Paper’ is going to be a standalone app or if it will be in any other format. Keep an eye on this space! We will bring you an update on this once Facebook confirms the news. Acquisition of ‘Branch’ New York based start-up ‘Branch’, is the latest addition to Facebook’s arsenal. ‘Branch’, which is into social discussion tools, will form Facebook’s Conversations group and aims to help users connect with other like-minded people. Facebook also gained ‘Potluck’, built by ‘Branch’ in this deal. ‘Potluck’ focuses …

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The Social Media Race – Pinterest and LinkedIn Trump Twitter [Study]

January 3, 2014 | By

A study by Pew Research Center has found that contrary to widespread belief about the popularity levels of Twitter, it is Pinterest and LinkedIn that are stealing the thunder in the social media world. The study covered Facebook, Twitter, Pinterest, Instagram and LinkedIn. Pinterest’s popularity has spiked over the past year, with 21% respondents saying that they use the site more today compared to 15% who said they used Pinterest over a year ago. On the other hand, 22% of the respondents said they use the Linkedin. These numbers are quite high compared to just 18% of the respondents stating that they use Twitter. But the tables turn when it comes to engagement. 46% of the survey respondents said that they check Twitter every day. The result for Pinterest and LinkedIn was 23% and 13% respectively. The figures for Facebook prove that the social network is still at the top. 71% survey respondents said they use Facebook, compared to 67% last year. This study has sprung a surprise in the finding that Pinterest and LinkedIn have surpassed Twitter in popularity. However, seeing the increased popularity and emphasis on visuals, this is a development that is in line with the industry …

Posted in SMM

Measuring video campaign’s effectiveness, utilizing Google+ for improved SEO and much more… | Best of the Week

December 27, 2013 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Measuring video campaign’s effectiveness A study on Digital Videos by BrandAds reveals that marketers are finding it really tough to accurately measure the performance of video campaigns. Read our blog to know more about how you can possibly turn this situation around. How to overcome the top 3 B2B content marketing challenges in 2014 5 increasingly commodified solutions that confuse B2B marketers Utilizing Google+ for improved SEO 10 interesting digital marketing statistics of the past week An infographic to tell you more about the state of social business Facebook turns 10: Its time to fight for social supremacy Best of the Week Video In the next few weeks, we will share with you video channels of B2B companies that have done a fantastic job of creating youtube videos. Here is the first one. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise …

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