Changing US smartphone dynamics: A by-the-numbers opportunity

March 10, 2015 | By View Linkedin Profile

A quick look at comScore’s Q4 data spells out a digital marketing fact of life: It’s no longer a “mobile too” world out there. It’s all about “mobile first”. United States smartphone penetration jumped to 76% 3% of total US population now owns a smartphone 84% of all US social media users access the platform via a mobile app or browser This does not presage the end of the desktop or the laptop. But it does underline, with data, that users want access to the Internet anytime, anywhere, with any device – but primarily with a smartphone. And of that Internet usage? A lot of Facebook time, followed by You Tube. And making a first time appearance to the Top 15 Smartphone Apps list: Pinterest. What are people doing on their smartphones? Image Source Social networking, watching videos, searching for information, messaging, accessing email are all top activities on the smartphone. This spells opportunity for digital marketers, and the platforms know it. Facebook has made advertising easier to its massive, lucrative audience thanks to the mobile app it recently released to manage your ads. Twitter, with a 23.6% share, has improved ad campaign tracking tools, giving you a new and …

Instagram Debuts Clickable Carousel Ads

March 6, 2015 | By View Linkedin Profile

Instagram is a fast, beautiful and fun way to share your life with friends and family.  And it’s free. All of that adds up to 300+ million users throughout the world, all of them potential targets for advertising. Instagram has always wanted people to browse for photos or videos and remain on the platform, not click on links that take the user off site, as is the case with ads on Facebook and Twitter. With the introduction of clickable carousel ads, advertisers now have good reason to get excited. Instagram’s carousel ads give brands more flexibility in telling their stories by allowing people who view their ads to swipe left to see additional images and link to a website of the brand’s choice. Think in terms of glossy multi-page ad campaigns in upscale magazines. That’s essentially where Instagram is headed with this advertising tool. But here’s the key difference between magazine spend and Instagram. The ads on Instagram have the advantage of all manner of digital analytics telling advertisers the exact nature of the impact. Cash flow Instagram has positioned itself with clickable carousel ads to give leading brands a quantifiable way to measure the impact of their marketing campaigns. …

An App to Manage Your Facebook Ads

February 27, 2015 | By View Linkedin Profile

Facebook has come a long way. What started as a university dorm room project has become the go-to social networking platform for one sixth of humanity. Today Facebook boasts an ad community two million strong, and counting. To address the needs of this advertising community, Facebook has rolled out an app which is sure to make life more flexible. This mobile app, currently available only on the iOS platform for the US market, helps advertisers create new ads or monitor current ads, and makes managing Facebook ads much easier than ever before. It’s called Ads Manager App.   Tasks that you can perform with the Ads Manager App while on the go include: Monitor your ad performance Tweak your live ads Increase or decrease budgets Change ad schedules on the fly Receive push notifications Start a new ad campaigns Two Million Strong Indeed! Facebook recognized all the small- and medium-size business enterprises that have ad campaigns on their platform, and paid homage to them with a thoughtful and inspiring ad that ends with two big words from Mark Zuckerberg: “Thank You”. Facebook illustrated an international mix of entrepreneurs who actively contribute to the global economy in their own ways while …

LinkedIn Targets Users Off-platform

February 23, 2015 | By View Linkedin Profile

LinkedIn is all set to monetize its users’ data outside its own platform. The business-oriented social networking site has come to realize that it is sitting on a mother lode of user data on the Internet. It has a precise database of corporate world professionals that is much sought-after by B2B advertisers worldwide. With LinkedIn, the user identity is authenticated which is critical for business transactions. It is also a budding platform for reputation and authority ranking. Targeting B2B professional services could be a real opportunity on this platform. For LinkedIn it all started with the Bizo acquisition. Bizo offers multichannel nurturing and is a leader in business audience marketing. It offers targeting and analytics for display and direct response ads. With the launch of Network Display global ad network, marketers can sift large amounts of LinkedIn user profiles and target only those users that make sense to them. It could be as granular as targeting HR professionals in Lower Manhattan with a delightful, modern payroll solution! LinkedIn has made significant advancement towards a strategic roadmap for its marketing solutions business with this new launch. It provides a full-funnel, end-to-end product suite offering for marketers to reach, nurture and acquire …

Posted in 2015 | Advertising | B2B | LinkedIn

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