Facebook Incorporates C.T.A Buttons for Business Pages

December 12, 2014 | By

What do you do – When you have a user base of 1.35 billion and counting? When your market capitalization is north of $200 billion and climbing? Well, you find newer ways to make money out of your business! That’s exactly what’s driving the world’s largest social media giant. Facebook will soon be launching a Call-To-Action button for its business users who were complaining since a very long time for the lack of incentives for having a Facebook Page! This feature that is to be launched shortly will first be available across the United States and then the rest of the world. Facebook will initially provide CTAs like – Contact Us, Shop Now, Sign Up, Book Now, Watch Video, Use App and Play Game. These links could take you to any destination on or off Facebook depending on the needs of the business entity that is using them. Businesses are glad that going forward they can have a strong CTA on their Facebook Page so that they can get more leads or conversions as the case may be. CTAs for Businesses Contact Us – A general CTA to know more about a business Shop Now – Ecommerce portals Sign Up …

Posted in Facebook

E-tailers hit Hard by Changing Facebook News Feed Policy

December 1, 2014 | By

It’s the sign of the changing times. The digital domain is a dynamic and evolving world where nothing can be taken for granted. We had recently talked about the issue of changing Facebook News Feed Policy under the title – Facebook Starts Monitoring Promotional Pages. Now it looks like the Indian e-tailers who had until now extensively used the Facebook News Feed for promotional purposes are getting the short end of the stick. Though India is a developing country, the digital penetration in this part of the world is worth mentioning. Check for the latest Indian Internet users figure here which has already crossed the 250 million mark!  Facebook alone has crossed the 100 million users mark in India! This  burgeoning digital demographics here has given rise to sundry ecommerce players that are mushrooming by the day. For companies that did not have access to deep pockets or cutting-edge expertise in digital marketing, the Facebook News Feed was a fertile ground to sow their advertising seeds. But not anymore! Come January and the social networking giant will start monitoring overly promotional posts and desist brands from using it as a purely advertising tool. This has got the Indian ecommerce players …

Posted in ecommerce | Facebook

Facebook Starts Monitoring Promotional Pages

November 17, 2014 | By

One of the biggest disadvantages of the free Internet to a lay user is the way in which ads find their way to you. Now Facebook will begin to closely monitor organic Page posts. Depending on how ads are accepted by the user community, the social networking giant will tag the Pages and regulate their flow across Facebook. The ads in your News Feed are no doubt monitored but going forward Facebook will rigorously evaluate the promotional Pages of businesses, brands and organizations too. If a brand or a company is found to hard sell its products or services then Facebook will keep an eye on it. Overly promotional Pages will be given a thumbs down by the social networking giant. Such organizations which just want to indiscreetly sell to users will find themselves slowly but surely locked out of users’ News Feed going forward. Digital Marketers Need to Revamp their Organic Posts As a digital marketer you need to tread with caution. You have to offer a compelling reason for users to Like your Page rather than flooding their News Feed imploring them to Like you. You will have to seriously cut down on the number of Posts uploaded, …

Posted in Facebook

How To Write A Killer Ad Copy and much more…| Best of the Week

November 14, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to Write a Killer Ad Copy That Actually Sells Pay Per Click (PPC) advertising is an effective way to jumpstart sales online. You can achieve hitherto unheard levels of targeting via this avenue with a perfect ad copy. Learn how to write an ad copy that rakes in profits in spades. 7 Advanced LinkedIn Strategies for B2B Marketing 10 Tips for B2B Marketing Success in a Digital Economy 5 Mistakes That Will Kill Your B2B Content Marketing Results In 2015 Don’t Make These 9 Common SEO Mistakes How Use Email to Boost Organic Traffic How does Google judge quality content? Best of the Week Video Watch this video anchored by Tim Schmoyer that elucidates how to make your B2B marketing videos perform their best. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for …

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