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This week's hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:



10 Pathways to Broaden Your Social Reach Horizon

People's say on social media has a wider reach. Due to this, social reach has started playing a vital role in brands' communication. So how do you increase your social reach? Read on to find out...

• HBR Blog: The Rise of the Digital CMO
• 9 Ways to Become ... Read more...

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Facebook seems to have a slew of product updates lined up. It’s coming out with an update once every few days!



Facebook is now loading its ads targeting system with more targeting firepower with the introduction of ‘Partner Categories’. This launch allows advertisers/marketers to display ads on Facebook to people based on their product buying habits on desktop and mobile.



Partner Categories is available to American advertisers from 10 April this year in Power Editor and the Ads API.



Partner Categories utilizes data from selected third party companies such as Acxiom, Datalogix, and Epsilon. However, Facebook has Read more...

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This week's hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:



5 Content Marketing Mistakes You Need To Be Wary Of

Content marketing has retained its importance into 2013. However, you need to avoid certain mistakes when formulating your plan. Read our blog to find out the rest...

• Buy Signal: Facebook Widens Data Targeting
• Twitter Marketing: How to Use Twitter for Business and Marketing
• Read more...

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Facebook is beefing up its Replies feature a mere week after launching the actual ‘Replies’ capability. The social network has now updated its APIs to help brands monitor and respond to them better.

According to Facebook’s Alex Madjar, developers can set up different comment ‘views’ on posts now.

Facebook’s API now supports different ‘views’ of the comments on posts through their updated comments API and FQL comments table:

• Top Level Comments This is the first view of the comments on a post. The comments that are there on a post and that which are not replies to other individual’s comments are called as ‘top level ... Read more...