This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Users React to Facebook Changes

Facebook occasionally updates their user interface with a new look or new features. Every update, however, does not always go down well with the site's users. This article has a brief analysis of the social media reactions to the most recent set of changes made by Facebook in September 2011.

• Twittad to Twitter: Twitter Secures Trademark for 'tweet,' Report Says.
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The Facebook Facelift

When Facebook users logged into their accounts a day before the F8 Conference on 22nd September, they were surprised to see an unexpected facelift. While the users were still trying to figure out the new layout, Facebook CEO Mark Zuckerberg formally announced the design overhaul at the company's Annual Developers Conference. According to some industry experts, this was Facebook's response to Google+, while the skeptics felt that the changes were uncalled for and could raise security issues. However, Zuckerberg thought otherwise. According to the CEO, the new Timeline and Open Graph features can radically change how users display their information and the way they discover new content. Nevertheless, the changes ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Is Your Audience Truly Engaged via Social Media?

After getting your audiences' attention towards your brand via social media; what next? Here are a few tips on how you can effectively engage with your audience and overcome your current social media marketing challenges.

• Infographic: The Social Media Brandsphere.
• Social Media Intelligence Not Utilized to the Fullest: Competitive Advantages Diminishes.
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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Monitoring ROI: Metrics For Measurement

Monitoring your brand on Social Media is important, but what are the metrics you should measure to discover your ROI from Social Media Monitoring? Read on for more information on the qualitative and quantitative methods you can use to determine the success of your social media monitoring efforts.

• Viral Campaign: How to Combine QR Codes With the Power of Facebook.
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