Social Media Makes Tennis Tournament Easily Accessible

The start of the 2011 Wimbledon Championships in late June heralded a whole new era of 'open' tennis, making the tournament as well as the players easily accessible via social media. Rewind a few years back, when viewership of sports events was restricted to television screens and discussions to living room conversations; the growing use of social networking made this year's Wimbledon Championships one of the biggest events in web history. The players and fans, both, took tennis to a whole new level with a healthy dose of Facebook posts and Twitter comments. Here's a brief overview of how social media extended the reach of the world's most prestigious tennis tournament:

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Brands these days use Social Media to increase their credibility; it has revolutionized communication across all levels. It has given people and businesses a platform to share their views with the world. Engaging with consumers adds value and helps strengthen a brand’s identity. This is almost as effective as word of mouth but has an impact on a  larger number of people. Social Media plays a significant role in influencing the buying decision of consumers since people now search, read, review, discuss and then consider before making a purchase. In order to build an effective brand communication through Social Media, you should be aware of your audience. This makes it easier to focus your activities across various Social Media channels. These channels can ... Read more...