Campaign Structure is the foremost thing that makes or breaks an account. This is where you can manage your budgets for your account. The most basic campaign structure is classified into these four campaigns, namely: Corporate campaign is where you create clusters for your corporate keyword and its variations. In this campaign, you look into [...]

Campaign Structure is the foremost thing that makes or breaks an account. This is where you can manage your budgets for your account. The most basic campaign structure is classified into these four campaigns, namely: Corporate campaign is where you create clusters for your corporate keyword and its variations. In this campaign, you look into the fact whether your corporate keyword appears in your ad and in the landing page. Core Campaign will have all the clusters of keywords that directly relate to your business. For example, if you are a used-car seller, your Core Campaigns will contain clusters like used-cars, second-hand cars, pre-owned cars, and so on. This is the campaign where you should allocate more budget as this relates to ... Read more...