Recently Google released their new trademark policy for the United States. This latest change has the potential to have a greater impact on PPC campaigns, which is why PPC account managers are taking notice. This new policy allows using the trademarked terms in ad creative by resellers, affiliates, aggregators, unaffiliated informational sites, sellers components, replacement [...]

Recently Google released their new trademark policy for the United States. This latest change has the potential to have a greater impact on PPC campaigns, which is why PPC account managers are taking notice. This new policy allows using the trademarked terms in ad creative by resellers, affiliates, aggregators, unaffiliated informational sites, sellers components, replacement & compatible parts in US market. So there will be no more whitelists or blacklists maintained by Google’s systems – use of your trademark, as long as it seems legitimate, will be allowed freely. Google is already facing two class-action trademark lawsuits, and as Eric Goldman on his Technology & Marketing Law Blog says, this move could open them up to more. So how much impact will it ... Read more...

Mobile ads are a format of Adwords ads that appear on mobile websites and Google search pages when a user searches from a mobile device. Mobile ads are available as either text or image ads. Mobile ads work on a pay per click as well as a pay per call basis. Every ad contains a [...]

Mobile ads are a format of Adwords ads that appear on mobile websites and Google search pages when a user searches from a mobile device. Mobile ads are available as either text or image ads. Mobile ads work on a pay per click as well as a pay per call basis. Every ad contains a headline and a description with a maximum of 18 characters each. The third line contains the site URL or a telephone number or both. Advertisers can therefore choose to connect to customers via whichever medium - phone or website - that they prefer, or they can let customers choose. Mobile ads can be targeted only to following countries:  Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, ... Read more...

If we start thinking about the advantages that Google provides in our day to day life, we would get quite exasperated. We all know this vast and dynamic search engine has changed the lives for most of us. Recently my friends and I were discussing about how well Google has come up and how smoothly [...]

If we start thinking about the advantages that Google provides in our day to day life, we would get quite exasperated. We all know this vast and dynamic search engine has changed the lives for most of us. Recently my friends and I were discussing about how well Google has come up and how smoothly it has just thrown Yahoo! almost out of the game. For some search engines, the entire I-Me-Game has just got over but for Google the game has just begun. During early 2000, nobody actually knew the importance of Google. People like me used to Google for college assignments and Yahoo! was the only mode of online communication. I still remember one of my friends had sent me ... Read more...

Google caffeine – A recent update in Google’s algorithm will change how search engine results are perceived. The new update has changes in Google’s crawling and indexing mechanism and will bring minor fluctuations in keyword ranks. Google announced that this update will only include changes in its internal algorithm and will not include any [...]

Google caffeine – A recent update in Google’s algorithm will change how search engine results are perceived. The new update has changes in Google’s crawling and indexing mechanism and will bring minor fluctuations in keyword ranks. Google announced that this update will only include changes in its internal algorithm and will not include any user interface changes. This new update will seem more capable of producing real-time results. This happens to be a big step by Google towards providing real time search by improving capacity, speed & accuracy. According to Google, its Caffeine update will bring certain changes such as, 1) Google’s current infrastructure of manages data by way of Collection > Quality Ranking > Sandbox > Search Results. Google caffeine seems ... Read more...