We all know the SEO value of keywords. But have you ever wondered which of the thousands of relevant keywords brings meaningful traffic to your site and earns you your real money? If not then it's about time you do. For a while now, the online marketing community has known that long tail keywords convert [...]

We all know the SEO value of keywords. But have you ever wondered which of the thousands of relevant keywords brings meaningful traffic to your site and earns you your real money? If not then it's about time you do.

For a while now, the online marketing community has known that long tail keywords convert cheaper and faster. Long tail keywords are those millions of keywords and phrases that a site is searched for, but go unnoticed.

Long tail is the exact opposite of focused or targeted keywords. In SEO, everyone focuses on the "top keyword". This is what everybody follows and tries to gain rankings for. But if you ... Read more...

Google AdWords has implemented yet another new feature for AdWords PPC advertisers. This really cool new feature is specifically designed to provide users with more options to click on. An advertiser can create richer, more relevant ads that improve the value of their brand terms and other targeted keywords. The feature will show up to four additional links under the main ad for ads that "meet a certain high quality threshold." It allows advertisers to extend the value of existing Google AdWords ads by providing additional links to content deep within their sites, instead of sending all users to the same landing page.

Example of Ad Sitelinks



With Ad Sitelinks, you can point to specific ... Read more...

Dynamic Keyword Insertion (DKI) allows you to insert any one of your keywords into your advertisement text. You need to use the following syntax in your ads {KeyWord:default term}. The default term is used by Google AdWords when the keyword is not allowed to be inserted (For example, if it exceeds the character limit). Certain facts [...]

Dynamic Keyword Insertion (DKI) allows you to insert any one of your keywords into your advertisement text. You need to use the following syntax in your ads {KeyWord:default term}. The default term is used by Google AdWords when the keyword is not allowed to be inserted (For example, if it exceeds the character limit). Certain facts about Dynamic Keyword Insertion

• Note that Google AdWords adds keyword, but not necessarily the search term. If you are using Broad Match, the advertisement may not be very relevant.Google actually inserts the keyword that is triggered by the user's query. For instance, if the keyword in your account is "tour package" and the query is "tour package Thailand" and you've elected dynamic keyword insertion in your ... Read more...

Google gives each keyword in your AdWord account a Quality Score or QS. QS is a numerical value that ranges between 1 and 10. To allot a keyword to an advertiser, Google conducts an auction. Keywords with high QS are eligible to enter the auction more easily and at a lower cost compared to [...]

Google gives each keyword in your AdWord account a Quality Score or QS. QS is a numerical value that ranges between 1 and 10. To allot a keyword to an advertiser, Google conducts an auction. Keywords with high QS are eligible to enter the auction more easily and at a lower cost compared to keywords with a lower QS. Google’s goal is to encourage relevant ads for their users and their pricing system is designed in a way that favors relevant ads and keywords, i.e. ads that get a high click-through and therefore make Google more money. The following factors determine a keyword QS: •    Keyword's click-through rate (CTR) •    The relevance of the keyword and ad text to its ad group and ... Read more...