Google gives each keyword in your AdWord account a Quality Score or QS. QS is a numerical value that ranges between 1 and 10. To allot a keyword to an advertiser, Google conducts an auction. Keywords with high QS are eligible to enter the auction more easily and at a lower cost compared to keywords with a lower QS. Google’s goal is to encourage relevant ads for their users and their pricing system is designed in a way that favors relevant ads and keywords, i.e. ads that get a high click-through and therefore make Google more money. The following factors determine a keyword QS: •    Keyword's click-through rate (CTR) •    The relevance of the keyword and ad text to its ad group and ... Read more...

Introduction For those not familiar with Quality score (QS). Google gives each keyword in your AdWords account a Quality Score or QS. QS is a numerical value that ranges between 1 and 10. To allot a keyword to an advertiser, Google conducts an auction. Keywords with awith higher QS are eligible to enter the auction more easily and at a lower cost compared to keywords with a lower QS. Google’s goal is to encourage relevant ads for their users and their pricing system is designed in a way that favors relevant ads and keywords, i.e. ads that get a high click-through and therefore make Google more money. The following factors determine a keyword QS

• Keyword click-through rate (CTR)
• The relevance of the keyword and ... Read more...