By "Stickiness" we mean:

• Someone visits your site for the first time
• Stays there to explore the content
• Returns later to look for more.

For most web sites, attracting quality traffic is the major goal. Stickiness provides information about visitors' interest in your site and quality of your site's content.

Measuring stickiness is important to a website with online advertising, as visitors are exposed to ads if they navigate through the site. For an ecommerce site, stickiness indicates that visitors navigate through the pages of the site and are more likely to purchase. The stickiness of a blog is a measure of the quality of its articles. But for a lead generation site, where the aim is to get ... Read more...

Google Analytics introduced asynchronous tracking in Dec 2009 as an "alternate way to track your website". According to Google, this code is processed separately and can execute without blocking other code or content. This allows the Analytics code to be placed higher in the page, unlike the traditional code. The asynchronous tracking snippet is said [...]

Google Analytics introduced asynchronous tracking in Dec 2009 as an "alternate way to track your website". According to Google, this code is processed separately and can execute without blocking other code or content. This allows the Analytics code to be placed higher in the page, unlike the traditional code.

The asynchronous tracking snippet is said to offer the following benefits:

• Faster overall page load time
• Improved data collection for short visits to rich media or script-heavy pages
• Collecting (and retaining) user clicks that occur before the tracking code loads

We decided to test Google's claim that the new code snippet improves page load time. Here's what we found.

Problem: To study the effect of using the ... Read more...

The reason why Google Analytics (GA) is sought after is that you can track website traffic for a complete process defined in an online business model. One can set the ultimate target as the goal for GA tracking and GA will track every step of the process until the defined goal. However, the problem is [...]

The reason why Google Analytics (GA) is sought after is that you can track website traffic for a complete process defined in an online business model. One can set the ultimate target as the goal for GA tracking and GA will track every step of the process until the defined goal. However, the problem is that GA does not reprocess historical data.  GA will only start to track goal conversion data from the day you set the goal in GA. Nevertheless, here is a simple way to track goal conversions without setting goals in GA for historical data as well. To do this, here are some conditions: 1) You should tag your entire website by the proper Google Analytics Tracking Code (GATC). ... Read more...

Generally, Pay per click (PPC) account managers find it difficult to monitor performance of their content campaigns. In order to optimize their campaigns, it is important for them to understand whether the chosen keywords are the right ones, especially to measure the performance of the keywords they bid for. The content network displays ads to [...]

Generally, Pay per click (PPC) account managers find it difficult to monitor performance of their content campaigns. In order to optimize their campaigns, it is important for them to understand whether the chosen keywords are the right ones, especially to measure the performance of the keywords they bid for. The content network displays ads to users as they search for topics of interest and browse sites that relate to their keywords. The ad group's entire keyword list helps determine where ads show on the content network. Here the rule is, the more closely related the keyword, the more likely the ads will find the right audience. It is important to know which keywords actually worked on which site. However, Google does not ... Read more...