Effective Ways of Measuring Your Content Marketing Efforts

October 15, 2014 | By View Linkedin Profile

Did you know that 92% of companies that blogged multiple times a day acquired customers via their blogs this year? It is time to take full advantage of this content marketing craze by reaching out to your customers with the right content. The Rise of Content Marketing All Google updates have led to one conclusion by SEO experts:  Content is King. It all started in 2011, when the search query “content marketing” began its rising trend, and has now grown to be extremely common. Creating quality content for your business has major benefits for your search engine optimization, social media

Google Releases Universal Analytics For All

April 4, 2014 | By View Linkedin Profile

Universal Analytics, which was in beta till now, has been launched by Google for everyone. According to Google, Universal Analytics equips you to power up for the measurement challenges of today’s multi-screen and multi-device environment. A few important things you need to know about Universal Analytics are: It has all the features, tools and reports of classic Analytics, including remarketing and audience reporting. Google will be launching the User ID feature gradually, which will help you understand your customer’s complete journey. This feature provides a more user-centric view of website traffic by showing anonymous user engagement activity across different screens

Google Analytics Launches Content Grouping and Facebook Tests Video Ads

December 20, 2013 | By View Linkedin Profile

Google Analytics (GA) GA’s newly launched feature, Content Grouping, lets you view your website’s content in logical groups. This is a departure from the procedure where the ‘Advanced Systems’ feature was used. The launch of Content Grouping makes it easier and more useful. Websites can group their pages through Content Grouping using the tracking code, a UI-based rules editor and/or UI-based extraction rules. Post implementation, Content Groupings become a part of the content reports and allows users to view group-based data along with other primary dimensions. You can use a single method for Content Grouping or a combination of all

Posted in SMM | Web Analytics

Google Analytics Turns 8, Twitter Introduces Customized Timelines and Improvises Mobile Targeting

November 15, 2013 | By View Linkedin Profile

It’s time to wish Google’s measurement tool a happy birthday! Well, it’s actually a belated birthday wish…Google Analytics (GA) was launched on 14 November in 2005. Moving on… Twitter The latest offering from the social site is the ability to create custom timelines. Being able to create customized timelines places more power in the hands of users since they can control how tweets are organized and delivered on the Twitter platform. Users can give timelines names and pick the tweets they want as a part of the timeline. Users can add tweets manually and also programmatically using the API. So

Posted in SMM

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