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Digital is a channel that can and should be tracked end to end - data capture starts from an impression and goes all the way to the final sale. As a company specializing in Search and Social Media, we regularly educate our clients on the importance of granular tracking and help them improve their existing tracking methods across platforms. With integrated in-house PPC, SEO and Analytics teams, we constantly seek to maximize our client's campaign ROI through regular research, granular data capture and analytics.

This article's focus is to showcase the importance of capturing paid search (PPC) keyword data through analytics. Google Analytics (GA) has been considered for this discussion. While you might have a different ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Marketing For The Holiday Season

During this holiday season, digital marketers are expecting online sales to grow 15% YoY. What can pep up your social media marketing this holiday season? What type of campaigns, across which popular channels will help you achieve your goals? Read on for tips and tricks to get the most out of your social media efforts this season.

• Benefits: This Is ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Helps Spur #OccupyWallStreet Protests

The Occupy Wall Street movement has spread quickly all over the globe, conveying the message of the frustrated '99%' to the rest of the world. We analyzed how social media helped expand the reach and build awareness of the Occupy Wall Street campaign, tracking global mentions, demographics and geographic distribution of relevant conversations.

• The State of Social Media 2011: Social Is The ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Twitter Mistakes Businesses Should Avoid

What are the common twitter mistakes businesses should avoid? How can brands use twitter as a powerful marketing tool? Do Fortune 500 companies use twitter as a business development tool? Is your twitter profile complete? How can brands monitor their twitter account? Read rest of the article to get answers to these questions.

• Coming Soon: Google+ Lays the Groundwork for Business Profiles.
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