Google Analytics Launches Content Grouping and Facebook Tests Video Ads

December 20, 2013 | By

Google Analytics (GA) GA’s newly launched feature, Content Grouping, lets you view your website’s content in logical groups. This is a departure from the procedure where the ‘Advanced Systems’ feature was used. The launch of Content Grouping makes it easier and more useful. Websites can group their pages through Content Grouping using the tracking code, a UI-based rules editor and/or UI-based extraction rules. Post implementation, Content Groupings become a part of the content reports and allows users to view group-based data along with other primary dimensions. You can use a single method for Content Grouping or a combination of all three methods. Content Grouping lets you group content in a logical structure that is a reflection of how you think of your site. You can view aggregated metrics by group name and then dig into individual URLs, page titles or screen names. It takes 24 hours for data to populate in reports. You need to create Content Groupings at the view level under: Admin -> -> Content Grouping Implications for Marketers Content Grouping helps zero in on the best performing sections in terms of revenue or public interest generated. You then not only know your website better, you are also …

Posted in SMM | Web Analytics

Google Analytics Turns 8, Twitter Introduces Customized Timelines and Improvises Mobile Targeting

November 15, 2013 | By

It’s time to wish Google’s measurement tool a happy birthday! Well, it’s actually a belated birthday wish…Google Analytics (GA) was launched on 14 November in 2005. Moving on… Twitter The latest offering from the social site is the ability to create custom timelines. Being able to create customized timelines places more power in the hands of users since they can control how tweets are organized and delivered on the Twitter platform. Users can give timelines names and pick the tweets they want as a part of the timeline. Users can add tweets manually and also programmatically using the API. So whether you’re an individual user or a brand moderating conversations on Twitter during an event, you can now create an exclusive timeline with the tweets that are the most relevant. The timelines are public, making it easy for anyone to follow them in real-time as users continue adding tweets. Custom timelines also have their own page on twitter.com. Timelines can also be embedded on your website since custom timelines are part of the ‘Twitter for Websites’ toolkit. Users can start on creating custom timelines from TweetDeck. These capabilities will be rolled out to all TweetDeck users over the next few …

Posted in SMM

Facebook Improved Business Page Analytics, Setup Google DFP for Selling Ads and much more… | Best of the Week

June 21, 2013 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 11 Tips to Power Your Business Blog with Better Content Planning Proper planning for your business blog can go a long way in making it better. Read our blog to know how… HBR: Make Your Brand Story Meaningful Facebook Rolls Out New and Improved Business Page Analytics YouTube Paid Advertising – A Beginner’s Guide Instagram Launches 15–Second Video Sharing Feature Facebook Now Lets You Comment With a Photo Google Officially Launches Knowledge Graph Carousel For Local Search Is Google sacrificing quality in return for greater diversity? Google DFP: How to Setup Google DFP for Selling Ads How to Leverage Investment in Video to Build More Links New in AdWords: Add Descriptions to Sitelinks Best of the Week Video Increase Watch Time by Sharing your Video’s Playlist URL Increasing the watch time of your videos is important because it influences how your videos perform in search. Here’s a tip for sharing your videos with their playlist URL instead of the watch page URL Marketing Best of the Week Lean Advertising, Twitter, Twitter TV Ad Targeting Four Lean Advertising Campaigns that …

Measuring Crucial Marketing Metrics – Part 2

May 2, 2013 | By

In ‘Measuring Crucial Marketing Metrics – Part 1’, we elaborated on measuring metrics under Campaign Goals and Progress and Effectiveness of Marketing Channels. This second and final part looks into measuring metrics that come under Content Effectiveness and Marketing Qualified Leads (MQLs): MEASURING CONTENT EFFECTIVENESS Leads generated from every offer The marketing content you generate is also a part of your brand’s product/service repertoire. For ease of measurement, treat every piece of collateral as an ‘offer’. You can generate leads by parking ‘offers’ (content pieces) behind Landing Pages (LPs) and asking visitors to fill forms. When you’ve taken the effort to create the content and LP, you’ll definitely want to know if it is effective. You can easily find out by tracking the number of visitors who fill your LP form. Compare this lead data with data from other LPs and know the most effective types of content for your brand. New contacts from LPs You track form fills on your content offering LP. However, it is crucial that you separate new contacts from repeated ones. Analytical tools like Google Analytics (GA), Omniture (now part of Adobe Marketing Cloud) and Coremetrics help monitor new contacts by showing them separately when …

Posted in Marketing

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