Effective Ways of Measuring Your Content Marketing Efforts

October 15, 2014 | By

Did you know that 92% of companies that blogged multiple times a day acquired customers via their blogs this year? It is time to take full advantage of this content marketing craze by reaching out to your customers with the right content. The Rise of Content Marketing All Google updates have led to one conclusion by SEO experts:  Content is King. It all started in 2011, when the search query “content marketing” began its rising trend, and has now grown to be extremely common. Creating quality content for your business has major benefits for your search engine optimization, social media marketing, and your company’s overall branding. What is Content Marketing? Content Marketing is the new way to get higher search rankings and increased sales by creating useful, informative content that is appealing both to your target group and also to Google and other search engines. The motive is to attract, obtain and engage a clearly defined target audience in order to drive profitable customer interactions. By answering the most frequently asked questions with respect to your content, your company can become the most credible resource for your domain and gain new leads that convert to customers in the long term. …

Google Releases Universal Analytics For All

April 4, 2014 | By

Universal Analytics, which was in beta till now, has been launched by Google for everyone. According to Google, Universal Analytics equips you to power up for the measurement challenges of today’s multi-screen and multi-device environment. A few important things you need to know about Universal Analytics are: It has all the features, tools and reports of classic Analytics, including remarketing and audience reporting. Google will be launching the User ID feature gradually, which will help you understand your customer’s complete journey. This feature provides a more user-centric view of website traffic by showing anonymous user engagement activity across different screens and site visits. User ID will also enable cross device reporting. Current premium accounts will upgrade to Universal Analytics with the same service level and additional product features. Users with free accounts can also upgrade with all features intact. Unlike the prior lag in data, Universal Analytics offers timely reporting with fresher data if you are in a different time zone. The User Agent/IP Override feature will help you to proxy data from devices and intranets through internal servers onto Google Analytics. For a real-life example of how Universal Analytics works, you can check out this case study. Universal Analytics …

Google Analytics Launches Content Grouping and Facebook Tests Video Ads

December 20, 2013 | By

Google Analytics (GA) GA’s newly launched feature, Content Grouping, lets you view your website’s content in logical groups. This is a departure from the procedure where the ‘Advanced Systems’ feature was used. The launch of Content Grouping makes it easier and more useful. Websites can group their pages through Content Grouping using the tracking code, a UI-based rules editor and/or UI-based extraction rules. Post implementation, Content Groupings become a part of the content reports and allows users to view group-based data along with other primary dimensions. You can use a single method for Content Grouping or a combination of all three methods. Content Grouping lets you group content in a logical structure that is a reflection of how you think of your site. You can view aggregated metrics by group name and then dig into individual URLs, page titles or screen names. It takes 24 hours for data to populate in reports. You need to create Content Groupings at the view level under: Admin -> -> Content Grouping Implications for Marketers Content Grouping helps zero in on the best performing sections in terms of revenue or public interest generated. You then not only know your website better, you are also …

Posted in SMM | Web Analytics

Google Analytics Turns 8, Twitter Introduces Customized Timelines and Improvises Mobile Targeting

November 15, 2013 | By

It’s time to wish Google’s measurement tool a happy birthday! Well, it’s actually a belated birthday wish…Google Analytics (GA) was launched on 14 November in 2005. Moving on… Twitter The latest offering from the social site is the ability to create custom timelines. Being able to create customized timelines places more power in the hands of users since they can control how tweets are organized and delivered on the Twitter platform. Users can give timelines names and pick the tweets they want as a part of the timeline. Users can add tweets manually and also programmatically using the API. So whether you’re an individual user or a brand moderating conversations on Twitter during an event, you can now create an exclusive timeline with the tweets that are the most relevant. The timelines are public, making it easy for anyone to follow them in real-time as users continue adding tweets. Custom timelines also have their own page on twitter.com. Timelines can also be embedded on your website since custom timelines are part of the ‘Twitter for Websites’ toolkit. Users can start on creating custom timelines from TweetDeck. These capabilities will be rolled out to all TweetDeck users over the next few …

Posted in SMM

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