Google Releases Universal Analytics For All

April 4, 2014 | By

Universal Analytics, which was in beta till now, has been launched by Google for everyone. According to Google, Universal Analytics equips you to power up for the measurement challenges of today’s multi-screen and multi-device environment. A few important things you need to know about Universal Analytics are: It has all the features, tools and reports of classic Analytics, including remarketing and audience reporting. Google will be launching the User ID feature gradually, which will help you understand your customer’s complete journey. This feature provides a more user-centric view of website traffic by showing anonymous user engagement activity across different screens and site visits. User ID will also enable cross device reporting. Current premium accounts will upgrade to Universal Analytics with the same service level and additional product features. Users with free accounts can also upgrade with all features intact. Unlike the prior lag in data, Universal Analytics offers timely reporting with fresher data if you are in a different time zone. The User Agent/IP Override feature will help you to proxy data from devices and intranets through internal servers onto Google Analytics. For a real-life example of how Universal Analytics works, you can check out this case study. Universal Analytics …

Google Analytics Launches Content Grouping and Facebook Tests Video Ads

December 20, 2013 | By

Google Analytics (GA) GA’s newly launched feature, Content Grouping, lets you view your website’s content in logical groups. This is a departure from the procedure where the ‘Advanced Systems’ feature was used. The launch of Content Grouping makes it easier and more useful. Websites can group their pages through Content Grouping using the tracking code, a UI-based rules editor and/or UI-based extraction rules. Post implementation, Content Groupings become a part of the content reports and allows users to view group-based data along with other primary dimensions. You can use a single method for Content Grouping or a combination of all three methods. Content Grouping lets you group content in a logical structure that is a reflection of how you think of your site. You can view aggregated metrics by group name and then dig into individual URLs, page titles or screen names. It takes 24 hours for data to populate in reports. You need to create Content Groupings at the view level under: Admin -> -> Content Grouping Implications for Marketers Content Grouping helps zero in on the best performing sections in terms of revenue or public interest generated. You then not only know your website better, you are also …

Posted in SMM | Web Analytics

Google Analytics Turns 8, Twitter Introduces Customized Timelines and Improvises Mobile Targeting

November 15, 2013 | By

It’s time to wish Google’s measurement tool a happy birthday! Well, it’s actually a belated birthday wish…Google Analytics (GA) was launched on 14 November in 2005. Moving on… Twitter The latest offering from the social site is the ability to create custom timelines. Being able to create customized timelines places more power in the hands of users since they can control how tweets are organized and delivered on the Twitter platform. Users can give timelines names and pick the tweets they want as a part of the timeline. Users can add tweets manually and also programmatically using the API. So whether you’re an individual user or a brand moderating conversations on Twitter during an event, you can now create an exclusive timeline with the tweets that are the most relevant. The timelines are public, making it easy for anyone to follow them in real-time as users continue adding tweets. Custom timelines also have their own page on Timelines can also be embedded on your website since custom timelines are part of the ‘Twitter for Websites’ toolkit. Users can start on creating custom timelines from TweetDeck. These capabilities will be rolled out to all TweetDeck users over the next few …

Posted in SMM

Facebook Improved Business Page Analytics, Setup Google DFP for Selling Ads and much more… | Best of the Week

June 21, 2013 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 11 Tips to Power Your Business Blog with Better Content Planning Proper planning for your business blog can go a long way in making it better. Read our blog to know how… HBR: Make Your Brand Story Meaningful Facebook Rolls Out New and Improved Business Page Analytics YouTube Paid Advertising – A Beginner’s Guide Instagram Launches 15–Second Video Sharing Feature Facebook Now Lets You Comment With a Photo Google Officially Launches Knowledge Graph Carousel For Local Search Is Google sacrificing quality in return for greater diversity? Google DFP: How to Setup Google DFP for Selling Ads How to Leverage Investment in Video to Build More Links New in AdWords: Add Descriptions to Sitelinks Best of the Week Video Increase Watch Time by Sharing your Video’s Playlist URL Increasing the watch time of your videos is important because it influences how your videos perform in search. Here’s a tip for sharing your videos with their playlist URL instead of the watch page URL Marketing Best of the Week Lean Advertising, Twitter, Twitter TV Ad Targeting Four Lean Advertising Campaigns that …

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