Recently Google released their new trademark policy for the United States. This latest change has the potential to have a greater impact on PPC campaigns, which is why PPC account managers are taking notice. This new policy allows using the trademarked terms in ad creative by resellers, affiliates, aggregators, unaffiliated informational sites, sellers components, replacement [...]

Recently Google released their new trademark policy for the United States. This latest change has the potential to have a greater impact on PPC campaigns, which is why PPC account managers are taking notice. This new policy allows using the trademarked terms in ad creative by resellers, affiliates, aggregators, unaffiliated informational sites, sellers components, replacement & compatible parts in US market. So there will be no more whitelists or blacklists maintained by Google’s systems – use of your trademark, as long as it seems legitimate, will be allowed freely. Google is already facing two class-action trademark lawsuits, and as Eric Goldman on his Technology & Marketing Law Blog says, this move could open them up to more. So how much impact will it ... Read more...