Google rolled out the "Instant" update last week. Needless to say, it has generated lot of interest in the search marketing community, and has both marketers and practitioners coming forth with their analysis and assessment on the impact it will have. The team at Position² has been following developments and is pleased to present views as well as a checklist of a few action items. These are based on interactions with experts at Google, and internal tests. Watch out for more updates in the days to come - Position² Team

For those who came in late...

Google Instant was released by the search engine giant to enable "Faster Searches, Smarter Predictions and Instant Results", ... Read more...

Determine Keyword Trends Using Google Trends Application In order to execute a successful SEO strategy for your website, it is important to know the search trend while selecting keywords for optimization. This data can be obtained from a Google application called “Google Trends”. The application allows us to enter in the keywords or keyword phrases of our interest and shows how often the particular keyword is searched for in the past on a daily, monthly or yearly basis. By selecting and creating content using these keywords in your website, you can generate a lot of traffic and improve your rankings. Different ways to use Google Trends data for SEO gains: 1 Compare keyword performance: You can use Google Trends to compare the ... Read more...