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Social Consumers In 2012, Paid Search Tips and much more… | Best of the Week

Team Position² — Fri, 03 Feb 2012 11:47:32 +0000

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

What To Expect From The Social Consumer In 2012

Part One: The Power of User Generated
Content and Social Mobile Usage.

Part Two: Social E-Commerce Influencers, Daily Deals and Special Offers.

Video of the Week
How Social Media Keeps Leaders Honest.
Mashable founder and CEO Pete Cashmore sat down with David Jones of Havas to talk about the new responsibilities of today’s leaders to respond to social media, as part of Mashable and Scribd’s Documented@Davos series.

Position² Brand Monitor™ is Now Free to use!

Social Media Monitoring Just Got a Whole Lot Easier

With Brand Monitor™, you can:

Monitor social media conversations in real-time
Track brands across social media, blogs, news, discussion forums, video and photo sharing sites
Get detailed analytics and in-depth reports on the entire process

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Marketing Strategies for Luxury Brands, Google Search Plus and much more… | Best of the Week

Team Position² — Fri, 20 Jan 2012 10:05:18 +0000

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Online Marketing for Luxury Brands – Simplifying a Complicated Relationship

Part One: Information Mining, Online Engagement.

Part Two: Social Media Content Creation, Contests, Discounts and Exclusivity.

Video of the Week
Digital and Mobile are Underspent Says Sir Martin Sorrell at CES 2012.
WPP CEO Sir Martin Sorrell talks to Mel Carson from Microsoft Advertising about where advertisers should be spending their money online and says his agencies will be concentrating on mobile devices as one of the growing contexts marketers should be looking to target consumers.

Position² Brand Monitor™ is Now Free to use!

Social Media Monitoring Just Got a Whole Lot Easier

With Brand Monitor™, you can:

Monitor social media conversations in real-time
Track brands across social media, blogs, news, discussion forums, video and photo sharing sites
Get detailed analytics and in-depth reports on the entire process

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SOPA and Social Media Reactions, Social Customer Service and much more… | Best of the Week

Team Position² — Fri, 13 Jan 2012 09:28:40 +0000

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The #SOPA Story So Far – Social Media Reactions
The Stop Online Piracy Act has been a very controversial piece of legislation, inspiring debates all over the world. A handful of companies support SOPA, and there are quite a few organizations vehemently opposed to the bill. The Brand Monitor team tracked the debates on social media and here’s what we found…

Video of the Week
How to Develop a Successful Multi-Author Blog.
Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay.

Position² Brand Monitor™ is Now Free to use!

Social Media Monitoring Just Got a Whole Lot Easier

With Brand Monitor™, you can:

Monitor social media conversations in real-time
Track brands across social media, blogs, news, discussion forums, video and photo sharing sites
Get detailed analytics and in-depth reports on the entire process

If you are reading this blog post via a RSS reader, please click here to subscribe.

A Recap of Top Social Media Stories in 2011 and much more… | Best of the Week

Team Position² — Fri, 30 Dec 2011 06:23:02 +0000

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

2011 Recap: Looking Back and Learning
Happy New Year! In our last blog post for the year, we look back at some of the most important social media stories in 2011 and the lessons we learnt from them. For companies, politicians and celebrities, 2011 was essentially the year where social gained the most traction as an important channel for brands, for marketing campaigns and for engaging with customers.

Video of the Week
What Topped Social Media Sites in 2011.
Social media users were clicking, tweeting and buzzing in 2011. What topped the list?

Position² Brand Monitor™ is Now Free to use!

Social Media Monitoring Just Got a Whole Lot Easier

With Brand Monitor™, you can:

Monitor social media conversations in real-time
Track brands across social media, blogs, news, discussion forums, video and photo sharing sites
Get detailed analytics and in-depth reports on the entire process

If you are reading this blog post via a RSS reader, please click here to subscribe.

Social Media and Sherlock Holmes, Search Engine Trends and much more… | Best of the Week

Team Position² — Fri, 23 Dec 2011 07:39:35 +0000

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Abuzz with Sherlock Holmes Sequel
“Sherlock Holmes: A Game of Shadows”, the sequel to Guy Ritchie’s 2009 hit has garnered a lot of attention on social media both before and after launch. The film has also been promoted aggressively via social media. The Position² Brand Monitor™ team did a quick analysis of the social media buzz around this new film.

Video of the Week
Microsoft’s So.cl Combines Social Networking and Student Research. After months of speculation, Microsoft rolled out its semi-social network, So.cl. The site is aimed at students looking to collaborate and share searches. The site also lets users create mood boards similar to Pinterest. Check out the video to learn more about the not-quite-social-network.

Position² Brand Monitor™ is Now Free to use!

Social Media Monitoring Just Got a Whole Lot Easier

With Brand Monitor™, you can:

Monitor social media conversations in real-time
Track brands across social media, blogs, news, discussion forums, video and photo sharing sites
Get detailed analytics and in-depth reports on the entire process

If you are reading this blog post via a RSS reader, please click here to subscribe.

CPG Brands on Social Media, Brand Monitor Free Edition and much more… | Best of the Week

Team Position² — Fri, 09 Dec 2011 10:34:53 +0000

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

CPG Brands: Winning Big with Social Media Marketing
For the Consumer Packaged Goods industry, social media was a relatively new and unexplored space. However, the strong social media presence of brands like Kraft, General Mills and P&G has changed that. Here’s our take on the best campaigns by CPG brands and social media marketing best practices that you can adopt.

Video of the Week
Video Infographic Compiles 2011 Social Media Statistics. Social media has never been bigger, with hundreds of millions of people checking Facebook, Tweeting, posting and watching videos and sharing their lives on the web. Videoinfographcs have released a new video infographic with the latest statistics, facts and figures about social media that were released in 2011.

Position² Brand Monitor™ is Now Free to use!

Social Media Monitoring Just Got a Whole Lot Easier

With Brand Monitor™, you can:

Monitor social media conversations in real-time
Track brands across social media, blogs, news, discussion forums, video and photo sharing sites
Get daily alerts of mentions across media channels
Filter actionable conversations from the noise
Identify influencers talking about your brands/products/services
Get detailed analytics and in-depth reports on the entire process

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Social Media Trends and the Fashion Industry, Google+ Pages and much more… | Best of the Week

Team Position² — Fri, 11 Nov 2011 06:26:51 +0000

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The Fashion Industry Thrives on Social Media
Despite having arrived only recently onto social media scene, the fashion industry is definitely making its presence felt. Consumers are increasingly checking out a retailer’s website or social media page before deciding to make a purchase, which means fashion brands need to step up their online marketing efforts even more. Read on for our research and tips on social media for the fashion industry.

Video of the Week
Dunkin’ Donuts Uses Social Media to Improve Customer Relationships and Experiences. Tyler Cyr, Web Communications Manager, Dunkin’ Brands shares how social media helps continue and improve the Dunkin’ experience and also shares how the company is learning and changing as a result.

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Social Media Growth in Emerging Markets, 2012 Trends and much more… | Best of the Week

Team Position² — Fri, 04 Nov 2011 10:58:45 +0000

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Tracking the Growth of Social Media in Emerging Markets
Social Media usage in emerging markets is growing very quickly, with higher engagement and higher levels of usage compared to those in advanced markets. How does this matter to marketers and brands? Here’s a little research on the difference between emerging and developed markets as well as online marketing tips to get started.

Video of the Week
Fan Fiction and Social Media: Lessons From the Trenches Carri Bugbee, founder of Big Deal PR is better known for her role tweeting as Peggy Olson, a fictional character on AMC’s Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.

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Google Makes Web Search More Secure

Team Position² — Wed, 02 Nov 2011 16:15:11 +0000

Google recently announced that it will now use the encryption protocol called SSL (Secure Sockets Layer) to encrypt all the searches that people do using the Google Search Engine if they are signed-in using their Google Account login.

This means that these logged-in Google users will be redirected to https://www.google.com (note the extra’s’) from http://www.google.com (non SSL) once they are signed-in with their Google account. This switch to SSL encrypts your search query which means that the sites the user visits after clicking on the results from Google will no longer contain the “Referrer data” (data which tells the destination site how it was found, whether from a search term entered into a search engine or from an external link) except in the case of ads.

Only Google and your web browser will see your searches and a third party (not even Google Analytics) will not know what is being searched. The new encryption will block referrer data, which means site owners will know that you came from Google, but won’t receive information on what the exact search was.

How does this affect SEO?

With the new system in place, Organic Traffic can still be tracked, but it will not be possible to drill down to the keywords from which the website visit was derived. Even Google Analytics isn’t spared, one will no longer be able to isolate the search term associated with the visit in GA.

However the keywords or terms Google search engine users use to find their websites will still be offered on Google Webmaster Central. Presently, Google Webmaster Central shows the top 1,000 queries that a site appeared for at Google – as well as was selected for – over a 30 day period.

Referrer Data for Ads:

However referrer data will be passed into the advertiser’s site, which means they (ad sites), will still receive information that they currently get with unencrypted search. The main reason stated by Google being that advertisers need the referrer data to evaluate their ad campaigns, to know which keywords or search terms are driving traffic in order to improve the ads which we believe is to keep the advertisers happy.

However, when the user is signed-in and clicks on an ad with the advertiser’s website being HTTP rather than HTTPS, Google will send the search term for that specific search to the advertiser over HTTP.

The encryption change as per Google will impact only the single digit percentage of search users, anyone who hasn’t signed-in will still send referrer data to the websites he/she visits which means lots of data for SEOs to do a conversion analysis to the keyword level.

With the move to SSL, Google has taken web search security to the next level; the trick is to balance data security for the web users and to keep advertisers happy.

Related Posts

Getting Your Brand’s Followers to Stay, New Anti-Facebook & much more… | Best of the Week

Team Position² — Fri, 28 Oct 2011 10:38:32 +0000

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Stickiness: Convincing Your Brand’s Fans and Followers to Stay
Most social media marketers are under a lot of pressure to win over users and convert them as social brand followers. Once you have them, how do you get them to continue being your social ‘brand ambassadors’? Here are some tips on what makes fans and followers leave, and what you can do to convince them to stay.

Video of the Week
How Content Marketing Builds Trusted Relationships C.C. Chapman, co-author of Content Rules explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.

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