Google recently announced that it will now use the encryption protocol called SSL (Secure Sockets Layer) to encrypt all the searches that people do using the Google Search Engine if they are signed-in using their Google Account login.

This means that these logged-in Google users will be redirected to https://www.google.com (note the extra" s') from http://www.google.com (non SSL) once they are signed-in with their Google account. This switch to SSL encrypts your search query which means that the sites the user visits after clicking on the results from Google will no longer contain the "Referrer data" (data which tells the destination site how it was found, whether from a search term entered ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Stickiness: Convincing Your Brand's Fans and Followers to Stay

Most social media marketers are under a lot of pressure to win over users and convert them as social brand followers. Once you have them, how do you get them to continue being your social 'brand ambassadors'? Here are some tips on what makes fans and followers leave, and what you can do to convince them to stay.

• Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Users React to Facebook Changes

Facebook occasionally updates their user interface with a new look or new features. Every update, however, does not always go down well with the site's users. This article has a brief analysis of the social media reactions to the most recent set of changes made by Facebook in September 2011.

• Twittad to Twitter: Twitter Secures Trademark for 'tweet,' Report Says.
• Read more...

The Facebook Facelift

When Facebook users logged into their accounts a day before the F8 Conference on 22nd September, they were surprised to see an unexpected facelift. While the users were still trying to figure out the new layout, Facebook CEO Mark Zuckerberg formally announced the design overhaul at the company's Annual Developers Conference. According to some industry experts, this was Facebook's response to Google+, while the skeptics felt that the changes were uncalled for and could raise security issues. However, Zuckerberg thought otherwise. According to the CEO, the new Timeline and Open Graph features can radically change how users display their information and the way they discover new content. Nevertheless, the changes ... Read more...