What is an anchor text? Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the link's destination. For instance:  In the image, there are a number of anchor texts like email marketing, deliverability tools, content creation, Web analytics software, search marketing and mobile marketing. Clicking on the text “email marketing” for instance, takes you to the page http://www.lyris.com/solutions/lyris-hq/email-marketing, a page dedicated about the company’s email marketing solution. Anchor text and its implications on search engine optimization   Anchor text is an important search engine ... Read more...