By "Stickiness" we mean:

• Someone visits your site for the first time
• Stays there to explore the content
• Returns later to look for more.

For most web sites, attracting quality traffic is the major goal. Stickiness provides information about visitors' interest in your site and quality of your site's content.

Measuring stickiness is important to a website with online advertising, as visitors are exposed to ads if they navigate through the site. For an ecommerce site, stickiness indicates that visitors navigate through the pages of the site and are more likely to purchase. The stickiness of a blog is a measure of the quality of its articles. But for a lead generation site, where the aim is to get ... Read more...