This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:



What To Expect From The Social Consumer In 2012



Part One: The Power of User Generated

Content and Social Mobile Usage. Part Two: Social E-Commerce Influencers, Daily Deals and Special Offers.

• Facebook 101: Is Your Brand Worth a Like?
• Infographic: Pinterest's Role As A Referrer For Retailers Grows.
• Twitter CEO: Google Has All The Data They Need.
• Read more...

Digital is a channel that can and should be tracked end to end - data capture starts from an impression and goes all the way to the final sale. As a company specializing in Search and Social Media, we regularly educate our clients on the importance of granular tracking and help them improve their existing tracking methods across platforms. With integrated in-house PPC, SEO and Analytics teams, we constantly seek to maximize our client's campaign ROI through regular research, granular data capture and analytics.

This article's focus is to showcase the importance of capturing paid search (PPC) keyword data through analytics. Google Analytics (GA) has been considered for this discussion. While you might have a different ... Read more...

Advanced Keyword Research is the process of determining the actual search terms (words and phrases) that people use in Search Engines when conducting a search and then compiling them into a list for use on web pages Keyword research is done to find out keyword popularity for relevant keywords with the intent of targeting for better Search Engine rankings.

Compile keywords from the right sources

The first step of the "keyword research strategy" is to generate keywords that are relevant to the website theme. This process can be started by going through the website and getting words and phrases that form the essence of it. This step can later be extended to: a) Brainstorming all the words that people would type into their search ... Read more...