What does a customer get, of a Landing Page? He/she clicks the ads to come into the Landing Page (LP) to get what they want or what they're looking for. So as advertisers, it's our duty to keep them interested in our LPs.

What this Landing Page is all about?

In online advertising a lead capture page (a landing page) is the page that appears when a potential customer clicks on a PPC ad. The page will display content which is an extension of the PPC ad. The landing page can be customized in PPC campaigns to measure the effectiveness of different ads.

Let's see few interesting optimization points that's required in any landing page to ... Read more...

The best Landing Page (LP) is not what it is, but what it can do. A good Landing Page should provide a customized sales pitch to the visitor. Improve conversion rate by applying the Continuity and Congruence concepts When visitors land on your landing page, are they able to find what they were looking for? If they are not getting the right mix, or if the content is incomplete, it affects the effectiveness of your landing page and you could miss a potential customer. Many landing pages fail because the products’ value proposition is not communicated effectively. Here are some steps that will help reverse this effect. Continuity By ensuring that each step in the conversion process either states or supports the value proposition preserves ... Read more...