LinkedIn – It’s Place in the B2B Industry

December 10, 2013 | By

B2B marketing has always been a challenge. This is proving to be truer with the mushrooming of platforms each claiming to be the best for B2B brands. For the purposes of this blog post, let’s not think of false claimants. LinkedIn is at the forefront of the few platforms that are doing a great job for B2B brands. LinkedIn’s success is a reiteration of two important principles of marketing – it’s better to be in a narrower category (social media for professionals) than a broader one and it’s not important whether you are first in the market or not as long as you are first in the mind. Widely acknowledged as a high quality professional network, LinkedIn is a great avenue for lead generation. LinkedIn is also being hailed for driving website traffic and content marketing. Analytics company comScore says that LinkedIn is “becoming a hub for high-quality business information”. The social network has also gained the confidence of B2B marketers for its effectiveness. Often B2B brands don’t just buy a product from a company, they need to buy into the company’s values, vision, culture and people among other things. LinkedIn allows B2B companies to introduce all of these to …

Posted in SMM

Social Media Updates: 2013 Mid-Year Pit Stop

August 7, 2013 | By

Just the other day we were thinking of the projections we wrote up for 2013, all the while reminiscing about the year that had passed, 2012. All the reminiscence aside, we’re now in the year 2013 and it’s time to analyze the updates released so far in this year. Here are the site-wise social media updates of 2013: Facebook Graph Search With a four-pronged agenda to find people, photos, places and interests that are most relevant to users, Graph Search aimed to help people connect better. Graph Search only shows content that is shared publicly but is limited to searching for content within Facebook only.It was released in beta with a slow rollout planned. Facebook announced in July that all users who’ve selected U.S. English as their language will begin seeing Graph Search in the coming weeks. ‘Reply’ Option for Comments With the enabling of replies for every comment, Facebook made brand and fan individual conversations richer, more meaningful and easier. Facebook will float the most active conversations to the top of your page and conversation threads are re-ordered according to their relevance.Users can opt-in and out of the reply option whenever they want. Identifying Customer Groups Facebook delved into …

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10 Ways to Get More Leads From LinkedIn

June 6, 2013 | By

Businesses employ different marketing tactics to generate leads. LinkedIn is one crucial lead generation source you can’t afford to miss out on. But how do you capitalize on the lead generation opportunities LinkedIn offers? Here are a few tips to help you: 1.Post Strong, Customized Calls-To-Actions (CTAs) and Links Add customized banners to your company’s LinkedIn page and link them back to your site. You can add up to three linkable product banners of 646 x 222 pixels size to the ‘Products & Services’ section. Back link to direct your LinkedIn traffic to targeted Landing Pages (LPs) for podcasts, eBooks etc. Make it easy for prospects that visit your ‘Products & Services’ section to contact you by linking your banner to your site or targeted LP. Here are a few ways you can use product banners: To share case studies, eBooks etc. To promote and link upcoming webinars, podcasts, events etc. To link popular blog posts helpful to your target market To promote videos about your brand To link Slide Share decks that are of interest to your target market To highlight customer reviews and link to a page on your site with more positive reviews To feature other social …

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2012 – A Quick Social Media Recap (Part 2)

December 28, 2012 | By

Continuing in the vein of our post 2012 – A Quick Social Media Recap (Part 1), here’s presenting the second part of the double feature… New design for LinkedIn Company Pages LinkedIn launched a new page layout for their Company Pages in October. Before this update, all LinkedIn pages, Company Pages and individual pages looked the same with the company logo and information blurb being the exceptions. On Company Pages with the new page layout, company updates and ‘Products and Services’ get more visibility, there is space available for a cover picture, a different ‘Jobs’ layout and you’ve the option to target company updates to specific sections of your audience better. The increased visibility your products get is one of the main positives of this new page layout. Ability to segment LinkedIn updates LinkedIn introduced the ability to target updates based on industry, company’s size, job function, geography, seniority and including/excluding employees in June. Using these targeting options, marketers could publish their company’s updates directly to a user’s homepage. A company’s LinkedIn page admins would also be provided with metrics for number of followers targeted, impressions, clicks, shares and engagement obtained after 24 hours: Due to targeted ads, LinkedIn has …

Posted in SMM

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