Deconstructing the Value of LinkedIn Sponsored Updates

January 13, 2014 | By

LinkedIn is arguably the most popular networking site, in the social world, for professionals. The site has a really attractive ad products’ suite to which it added Sponsored Updates in July last year. So what is it all about? Sponsored Updates are very much like regular LinkedIn updates, the only distinction being that they are marked as ‘Sponsored’. LinkedIn users can like, comment, share and follow sponsored updates posted by brands. Sponsored updates can be viewed on desktops, smartphones and tablets. With every increase in the amount of content generated on the web, the chances of your content getting missed in the virtual ocean of content are higher than before. At the same time, marketers can’t do too much to make their content stand out because readers don’t appreciate content presentation that is at odds with the rest of the page that they are reading. Effectively, brands need to do some amount of tight rope walking to get noticed by customers without alienating them. The future of Sponsored Updates and how it’s helping B2B marketers Sponsored Updates cater to two important requisites in digital marketing today: native advertising and targeted marketing. Sponsored Updates is a good example of native advertising …

Posted in SMM

The Social Media Race – Pinterest and LinkedIn Trump Twitter [Study]

January 3, 2014 | By

A study by Pew Research Center has found that contrary to widespread belief about the popularity levels of Twitter, it is Pinterest and LinkedIn that are stealing the thunder in the social media world. The study covered Facebook, Twitter, Pinterest, Instagram and LinkedIn. Pinterest’s popularity has spiked over the past year, with 21% respondents saying that they use the site more today compared to 15% who said they used Pinterest over a year ago. On the other hand, 22% of the respondents said they use the Linkedin. These numbers are quite high compared to just 18% of the respondents stating that they use Twitter. But the tables turn when it comes to engagement. 46% of the survey respondents said that they check Twitter every day. The result for Pinterest and LinkedIn was 23% and 13% respectively. The figures for Facebook prove that the social network is still at the top. 71% survey respondents said they use Facebook, compared to 67% last year. This study has sprung a surprise in the finding that Pinterest and LinkedIn have surpassed Twitter in popularity. However, seeing the increased popularity and emphasis on visuals, this is a development that is in line with the industry …

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A Retrospect of 2013 Social Updates

December 26, 2013 | By

2013…Ah, what a year this has been. Quite eventful… It is a bit difficult to pick out only a small selection of events from what has been a packed year in digital marketing and social media. We faced this problem in the middle of the year itself, which is why we covered the first half of the year in two separate posts for social media and digital marketing. And now we bring you this post that summarizes the most important updates in the second half of the year in social media. Let’s start with the favorite of the online social masses: Facebook Facebook for Business The social network made a significant change to the way it disseminated its news to the outside world with the launch of ‘Facebook for Business’ platform. All Facebook updates were posted in the ‘News’ page of ‘Facebook for Business’ section. This move was part of Facebook’s plan to rationalize the number of ad products it offers. Stories Get a Thrust Facebook made changes to its News Feed algorithm that gave an impetus to organic stories that weren’t seen by users due to not scrolling down enough to re-appear at the top of the News Feed. …

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LinkedIn for B2B Marketers, Using Persuasive Content, Tips to Get More Clicks From Google AdWords and more in Position2’s Best of the Week

December 13, 2013 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: LinkedIn – It’s Place in the B2B Industry LinkedIn has hitherto been a favored social network for the B2B industry. However, have B2B marketers been successful on LinkedIn? If so, what is the success rate? Check out this blog post to learn about all this. Why Using Persuasive Content is Important How Responsive Design Can Help Your Blogs 6 Exciting Changes coming to Google in 2014 The New Marketer in the Digital Age Get Ready For the Next Stage of Online Video Advertising Tips to Get More Clicks From Google AdWords Best of the Week Video Dell’s Executive Director of Digital Marketing Discusses Trends and Best Practices for 2014 Watch this video to know what’s coming up in the next year in digital marketing. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective …

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