LinkedIn Powers up Search and Google Launches Premium Programmatic Video Marketplace

June 6, 2014 | By View Linkedin Profile

LinkedIn LinkedIn’s burgeoning user base – more than 300 million registered users – has made its search methodology insufficient. LinkedIn’s current search feature that allowed people to search for jobs, groups and other criteria was not catering to its user base. As a solution, a new search feature, Galene, was developed by LinkedIn. With Galene’s introduction, search will be twice as fast. New aspects with the updated search structure include instant results and suggestions that offer clues when users type in. For example, if you type ‘C++’, LinkedIn will ask you if you are looking for jobs in C++ programming.

Twitter Offers Mobile Ads Beyond its Site and LinkedIn Shuts Polling in Groups

April 21, 2014 | By View Linkedin Profile

Twitter’s Mobile App Install and Engagement Ads Post its acquisition of MoPub in 2013, Twitter is expanding its reach by selling ads in mobile apps beyond Twitter. According to Twitter’s blog, “For marketers, this means a rich, native ad unit that combines the best of Twitter Cards and Promoted Tweets. Users can easily install and engage with apps, directly from the Twitter timeline.” Through MoPub exchange, you can purchase ads that power mobile app installs and engagement. These apps appear on Twitter as well as thousands of apps on MoPub’s network. Currently in private beta, these ads will be available

SMBs turn to social media for growth, 5 content curation mistakes of B2B marketers and much more…| Best of the Week

February 28, 2014 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: SMBs Flock to Social Platforms to Fuel Growth Its not only large corporations who are striking gold on social media. SMBs are making it big too. With impressive growth prospects, SMBs are increasingly joining the social media business brigade. Check out this post to know more and also learn how this growth can be made better. Content Marketing for B2B: Interviewing Internal Resources 5 Content Curation Mistakes of B2B Marketers 7 Ways Your Sales Team Can Get Results with

Deconstructing the Value of LinkedIn Sponsored Updates

January 13, 2014 | By View Linkedin Profile

LinkedIn is arguably the most popular networking site, in the social world, for professionals. The site has a really attractive ad products’ suite to which it added Sponsored Updates in July last year. So what is it all about? Sponsored Updates are very much like regular LinkedIn updates, the only distinction being that they are marked as ‘Sponsored’. LinkedIn users can like, comment, share and follow sponsored updates posted by brands. Sponsored updates can be viewed on desktops, smartphones and tablets. With every increase in the amount of content generated on the web, the chances of your content getting missed

Posted in SMM

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