The Social Media Race – Pinterest and LinkedIn Trump Twitter [Study]

January 3, 2014 | By

A study by Pew Research Center has found that contrary to widespread belief about the popularity levels of Twitter, it is Pinterest and LinkedIn that are stealing the thunder in the social media world. The study covered Facebook, Twitter, Pinterest, Instagram and LinkedIn. Pinterest’s popularity has spiked over the past year, with 21% respondents saying that they use the site more today compared to 15% who said they used Pinterest over a year ago. On the other hand, 22% of the respondents said they use the Linkedin. These numbers are quite high compared to just 18% of the respondents stating that they use Twitter. But the tables turn when it comes to engagement. 46% of the survey respondents said that they check Twitter every day. The result for Pinterest and LinkedIn was 23% and 13% respectively. The figures for Facebook prove that the social network is still at the top. 71% survey respondents said they use Facebook, compared to 67% last year. This study has sprung a surprise in the finding that Pinterest and LinkedIn have surpassed Twitter in popularity. However, seeing the increased popularity and emphasis on visuals, this is a development that is in line with the industry …

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A Retrospect of 2013 Social Updates

December 26, 2013 | By

2013…Ah, what a year this has been. Quite eventful… It is a bit difficult to pick out only a small selection of events from what has been a packed year in digital marketing and social media. We faced this problem in the middle of the year itself, which is why we covered the first half of the year in two separate posts for social media and digital marketing. And now we bring you this post that summarizes the most important updates in the second half of the year in social media. Let’s start with the favorite of the online social masses: Facebook Facebook for Business The social network made a significant change to the way it disseminated its news to the outside world with the launch of ‘Facebook for Business’ platform. All Facebook updates were posted in the ‘News’ page of ‘Facebook for Business’ section. This move was part of Facebook’s plan to rationalize the number of ad products it offers. Stories Get a Thrust Facebook made changes to its News Feed algorithm that gave an impetus to organic stories that weren’t seen by users due to not scrolling down enough to re-appear at the top of the News Feed. …

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LinkedIn for B2B Marketers, Using Persuasive Content, Tips to Get More Clicks From Google AdWords and more in Position2′s Best of the Week

December 13, 2013 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: LinkedIn – It’s Place in the B2B Industry LinkedIn has hitherto been a favored social network for the B2B industry. However, have B2B marketers been successful on LinkedIn? If so, what is the success rate? Check out this blog post to learn about all this. Why Using Persuasive Content is Important How Responsive Design Can Help Your Blogs 6 Exciting Changes coming to Google in 2014 The New Marketer in the Digital Age Get Ready For the Next Stage of Online Video Advertising Tips to Get More Clicks From Google AdWords Best of the Week Video Dell’s Executive Director of Digital Marketing Discusses Trends and Best Practices for 2014 Watch this video to know what’s coming up in the next year in digital marketing. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective …

LinkedIn – It’s Place in the B2B Industry

December 10, 2013 | By

B2B marketing has always been a challenge. This is proving to be truer with the mushrooming of platforms each claiming to be the best for B2B brands. For the purposes of this blog post, let’s not think of false claimants. LinkedIn is at the forefront of the few platforms that are doing a great job for B2B brands. LinkedIn’s success is a reiteration of two important principles of marketing – it’s better to be in a narrower category (social media for professionals) than a broader one and it’s not important whether you are first in the market or not as long as you are first in the mind. Widely acknowledged as a high quality professional network, LinkedIn is a great avenue for lead generation. LinkedIn is also being hailed for driving website traffic and content marketing. Analytics company comScore says that LinkedIn is “becoming a hub for high-quality business information”. The social network has also gained the confidence of B2B marketers for its effectiveness. Often B2B brands don’t just buy a product from a company, they need to buy into the company’s values, vision, culture and people among other things. LinkedIn allows B2B companies to introduce all of these to …

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