LinkedIn Powers up Search and Google Launches Premium Programmatic Video Marketplace

June 6, 2014 | By View Linkedin Profile

LinkedIn LinkedIn’s burgeoning user base – more than 300 million registered users – has made its search methodology insufficient. LinkedIn’s current search feature that allowed people to search for jobs, groups and other criteria was not catering to its user base. As a solution, a new search feature, Galene, was developed by LinkedIn. With Galene’s introduction, search will be twice as fast. New aspects with the updated search structure include instant results and suggestions that offer clues when users type in. For example, if you type ‘C++’, LinkedIn will ask you if you are looking for jobs in C++ programming. This feature will be rolled out to all users over the next few months. Google Google is unveiling its programmatic video marketplace, Google Partner Select, with a group of select partners, whose names are yet to be revealed. Google Partner Select will connect premium publishers and brands through direct buying. According to Neal Mohan, Google’s VP of display and video advertising products, “This new premium programmatic marketplace will connect a select set of publishers investing in top-quality video with the brands that want to buy against it.” Neal also said that this venture will help brands and publishers in leveraging …

Twitter Offers Mobile Ads Beyond its Site and LinkedIn Shuts Polling in Groups

April 21, 2014 | By View Linkedin Profile

Twitter’s Mobile App Install and Engagement Ads Post its acquisition of MoPub in 2013, Twitter is expanding its reach by selling ads in mobile apps beyond Twitter. According to Twitter’s blog, “For marketers, this means a rich, native ad unit that combines the best of Twitter Cards and Promoted Tweets. Users can easily install and engage with apps, directly from the Twitter timeline.” Through MoPub exchange, you can purchase ads that power mobile app installs and engagement. These apps appear on Twitter as well as thousands of apps on MoPub’s network. Currently in private beta, these ads will be available for purchase in Twitter’s ad auction. You can apply other targeting parameters offered by Twitter for these ads. You can also participate in real-time bidding to buy mobile app installs and engagement ads programmatically through MoPub within Twitter’s ad system. The ads will appear in the form of banners, interstitials, videos and also in native formats. A few brands like Spotify, HotelTonight, Kabam, Deezer, SeatGeek, GREE and GetTaxi have already tested this feature in beta. Mobile app installs and engagement ads will work on both, Android and iOS. MoPub reaches more than 1 billion unique devices, which is a huge …

SMBs turn to social media for growth, 5 content curation mistakes of B2B marketers and much more…| Best of the Week

February 28, 2014 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: SMBs Flock to Social Platforms to Fuel Growth Its not only large corporations who are striking gold on social media. SMBs are making it big too. With impressive growth prospects, SMBs are increasingly joining the social media business brigade. Check out this post to know more and also learn how this growth can be made better. Content Marketing for B2B: Interviewing Internal Resources 5 Content Curation Mistakes of B2B Marketers 7 Ways Your Sales Team Can Get Results with B2B Social Media The Future of Email: Mobile-Only Viewership CMO’s Bullish on US Economy but Struggle with Social Measurement [Infographic] Small Businesses on LinkedIn Best of the Week Video Does Google use EXIF data from pictures as a ranking factor? Watch this video where Matt Cutts, Head of Google’s Webspam team, talks about their policy on this and whether you should add EXIF data or not. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why …

Deconstructing the Value of LinkedIn Sponsored Updates

January 13, 2014 | By View Linkedin Profile

LinkedIn is arguably the most popular networking site, in the social world, for professionals. The site has a really attractive ad products’ suite to which it added Sponsored Updates in July last year. So what is it all about? Sponsored Updates are very much like regular LinkedIn updates, the only distinction being that they are marked as ‘Sponsored’. LinkedIn users can like, comment, share and follow sponsored updates posted by brands. Sponsored updates can be viewed on desktops, smartphones and tablets. With every increase in the amount of content generated on the web, the chances of your content getting missed in the virtual ocean of content are higher than before. At the same time, marketers can’t do too much to make their content stand out because readers don’t appreciate content presentation that is at odds with the rest of the page that they are reading. Effectively, brands need to do some amount of tight rope walking to get noticed by customers without alienating them. The future of Sponsored Updates and how it’s helping B2B marketers Sponsored Updates cater to two important requisites in digital marketing today: native advertising and targeted marketing. Sponsored Updates is a good example of native advertising …

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