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The Age of Web 3.0

The last few years have seen social media evolve in more ways than one can imagine. The rapid growth of major social media players (in size, shape, and reach) and their increasing use by marketers and businesses makes us wonder "where is this heading and what will it look like in the years ahead?". With the close of H12011, it is time now to take a look at some of the future trends in social media and see what industry experts have predicted for the age of web 3.0:

• Customers will no longer spend precious minutes searching for information. The vast amount of data collected by marketers will ensure the information finds ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

How to Manage a Social Media Crisis & Design a Communications Plan

As a marketer, you can never fully control what your customers say about your brand in the digital space; however, preparing yourself for a social media crisis will ensure you are not caught off guard. Here are some points to focus on while designing a crisis communications plan.

• Social Video Disasters: How Politicians Can Change ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media For B2B Companies; The Need To Have More Than A Website

Our research shows how B2B companies can use social networking channels to add value to their businesses. But before engaging in social media, it is vital for B2B companies to figure out what tools are most suitable and likely to offer maximum returns.

• Comments & Likes: Facebook Begins ... Read more...

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While B2C companies use social networking for a variety of purposes, B2B marketers often wonder if simply having a basic company website is good enough; isn't social media more suited for B2C interactions?

Data from Forrester research indicates otherwise. According to a recent eMarketer study, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. As more and more B2B companies understand the benefits of social media, the use of networking tools for marketing purposes is steadily increasing. As a B2B marketing professional, here are some reasons why your company should have more than a just a website:

• B2B company websites that are not backed ... Read more...