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The Marketer's Goldmine

Emerging markets, which constitute for approximately 60% of the world's population, are rapidly taking over social media. Although the primary reason for people in these markets to join Facebook or Twitter was to stay in touch with friends, this is gradually changing. Emerging market consumers are using social media to share content and photos, shop online, recommend products and post reviews among other things. According to the new GlobalWebIndex Social Networking Map 2011 study, people in emerging markets such as the Philippines and Indonesia were much more engaged in social networking when compared to those in advanced markets. This, along with the fluctuating economy in developed markets ... Read more...

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Fans and Followers; the Social Media Butterflies

It is not uncommon for a brand to suddenly amass a horde of fans and followers and watch them leave just as fast as they arrived. We call this the 'butterfly behavior'. While most brands have their regular, loyal fan following, there are those who briefly follow a brand on Twitter or 'like' a Facebook page, only to 'flitter away like a butterfly' to another brand's social media page before deciding neither interests them. For online marketers, the challenge is to hold their interest long enough to convert these 'social media butterflies' to loyal fans and keep them from clicking on that 'unfollow' or 'unlike' button. The reasons why people stop following ... Read more...