Tracking the Growth of Social Media in Emerging Markets

November 3, 2011 | By

The Marketer’s Goldmine Emerging markets, which constitute for approximately 60% of the world’s population, are rapidly taking over social media. Although the primary reason for people in these markets to join Facebook or Twitter was to stay in touch with friends, this is gradually changing. Emerging market consumers are using social media to share content and photos, shop online, recommend products and post reviews among other things. According to the new GlobalWebIndex Social Networking Map 2011 study, people in emerging markets such as the Philippines and Indonesia were much more engaged in social networking when compared to those in advanced markets. This, along with the fluctuating economy in developed markets such the USA, is driving brands to explore new markets which are brimming with opportunities. Despite the challenges that come with marketing to foreign customers, our research showed that brands were more than willing to take their chances. Here are some reasons why: Recent studies show that the BRIC markets (Brazil, Russia, India and China) will collectively have 2.577 billion mobile phone subscribers by 2014. Besides texting and calling, a large percentage of these users are expected to use their mobile devices for networking, blogging or making online purchases. For …

Posted in SMM

Stickiness: Convincing Your Brand’s Fans and Followers to Stay

October 26, 2011 | By

Fans and Followers; the Social Media Butterflies It is not uncommon for a brand to suddenly amass a horde of fans and followers and watch them leave just as fast as they arrived. We call this the ‘butterfly behavior’. While most brands have their regular, loyal fan following, there are those who briefly follow a brand on Twitter or ‘like’ a Facebook page, only to ‘flitter away like a butterfly’ to another brand’s social media page before deciding neither interests them. For online marketers, the challenge is to hold their interest long enough to convert these ‘social media butterflies’ to loyal fans and keep them from clicking on that ‘unfollow’ or ‘unlike’ button. The reasons why people stop following your social media page could vary from something as simple as ‘the brand does not interest me anymore’ to more serious reasons like ‘too much irrelevant or annoying content’. To avoid a dip in followers and fans, it is important that online marketers understand what their customers expect from them. According to a June 2011 study from ExactTarget, Facebook users have certain preconceived notions about what to expect when they ‘like’ a company on the site, and among those who do …

Posted in Brand Monitor | SMM

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