Brands these days use Social Media to increase their credibility; it has revolutionized communication across all levels. It has given people and businesses a platform to share their views with the world. Engaging with consumers adds value and helps strengthen a brand’s identity. This is almost as effective as word of mouth but has [...]

Brands these days use Social Media to increase their credibility; it has revolutionized communication across all levels. It has given people and businesses a platform to share their views with the world. Engaging with consumers adds value and helps strengthen a brand’s identity. This is almost as effective as word of mouth but has an impact on a  larger number of people. Social Media plays a significant role in influencing the buying decision of consumers since people now search, read, review, discuss and then consider before making a purchase. In order to build an effective brand communication through Social Media, you should be aware of your audience. This makes it easier to focus your activities across various Social Media channels. These channels can ... Read more...

The March 26th edition of The New York Times carried a story about Twitter and how celebrities have turned to ghost writers to put out the 140 character text messages. The article cited examples, and quoted celebrities and consultants (i.e., ghost Twitterers) who explain and defend the "ghosts" in Twitter as acceptable. Basketball star, Shaq and cycling great, Armstrong, were the standouts in their opinion that it is pitiful if someone, even a busy celebrity, couldn't regularly string together 140 characters conveying their own thoughts and opinions to their fans and followers.

So, what should we make of this? Does it even matter?

It definitely matters. In this age of information overload when messages are being created, re-transmitted, ... Read more...