We're delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we're working on!

Enhanced Daily Alerts, Reports and other Functionality Improvements

• Brand Monitor™ now has a new "Deep Dive" section under "Reports" which gives you a more detailed media breakup for each search bucket along with sentiment analysis. In phase two of our "Deep Dive" release, we will add advanced filtering functionality here.
• Daily email alerts will contain data with a "high relevance score", which means more focused and useful data into your inbox.
• You can now set a default relevance score for each search topic.
• Brand Monitor now has a new Tag Cloud for ... Read more...

We're delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we're working on!

Post Relevance

Brand Monitor™ is now powered by an enhanced relvance scoring engine, that you can control. Available under "Filters", you can choose varying levels of relevance; this changes the stream of posts accordingly.

We do this by giving each post a "score" for relevance when compared to a search keyword. By default, "High Relevance" is selected, and posts with "Low" or "Medium" relevance scores are not shown.

If you don't see too many posts in the stream for a particular keyword, try changing the relevance filter to "Medium" ... Read more...

We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version:

Integrated Twitter Client

You can now tweet, reply, retweet, follow and unfollow right from the Brand Monitor™ interface! Sharing posts and creating new conversations is now easier and more convenient.

• Multiple Twitter Accounts!: You can add all your Twitter accounts into Brand Monitor™. Each Twitter account added gets a separate search bucket with graphs that show volume, sentiment, top influencers and "most talked about" topics.
  
  
• Never miss a single tweet: All tweets are tracked in one place and tagged with sentiment ... Read more...

In the modern business scenario, there is nothing more painful than knowing that a potential customer seeking more information online, is getting negative feedback about your company or product. Nowadays, a brand is defined by how well you rank in Search Engine results. I can be in a news site, blog or a forum. Irrespective of the source of negative listings, the impact can be devastating. Most companies experience challenges from hostile customers, displeased employees and wicked competitors who attempt to damage businesses by posting disparaging statements/comments online about the company. They aim to negatively impact a target's business and reputation. This is where the role of Search Engine Reputation Management (SERM) comes into play. SERM is the process of defending as ... Read more...