We’re delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we’re working on!

Enhanced Daily Alerts, Reports and other Functionality Improvements

• Brand Monitor™ now has a new “Deep Dive” section under “Reports” which gives you a more detailed media breakup for each search bucket along with sentiment analysis. In phase two of our “Deep Dive” release, we will add advanced filtering functionality here.
• Daily email alerts will contain data with a “high relevance score”, which means more focused and useful data into your inbox.
• You can now set a default relevance score for each search topic.
• Brand Monitor now has a new Tag Cloud for each search topic, with new filters for discovering keywords for each media type.

Geographic and Demographic Reach

You can now discover the geographic and demographic reach of each search topic, via the dashboard and report pages.

The geographic breakup will show you the number of posts accumulated from each country. The demographic breakup has gender and age group graphs.

• The geographic data is further broken into individual states in USA.
• Demographics include an industry breakup for each gender.

In phase two, we’ll be adding in-depth state-wise geographic segregation for more countries and optimizing our charts.

LinkedIn Integration

Similar to Facebook integration now you can manage your LinkedIn profile via Brand Monitor™.

After adding your LinkedIn account you can see your connections’ status messages, application updates, profile changes, group activities and Q&A posts.

• Comment or like status messages
• Sentiment analysis on status message
• Use filters to view specific type of LinkedIn network updates: status message, connection, application, profile update, group activities or Q&A posts.

Features We’re Working On [Coming Soon!]

• Advanced LinkedIn and Facebook Integration
• Advanced Geographic and Demographic reports

We’re committed to updating Brand Monitor™ every month with new features and capabilities. Try out these new features and let us know if you have any suggestions for us!

• Brand Monitor Updates – December 2010 (0)
• Brand Monitor Product Updates (0)
• Brand Monitor™ v2.0.1 Released! (0)

We’re delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we’re working on!

Post Relevance

Brand Monitor™ is now powered by an enhanced relvance scoring engine, that you can control. Available under “Filters”, you can choose varying levels of relevance; this changes the stream of posts accordingly.


We do this by giving each post a “score” for relevance when compared to a search keyword. By default, “High Relevance” is selected, and posts with “Low” or “Medium” relevance scores are not shown.

If you don’t see too many posts in the stream for a particular keyword, try changing the relevance filter to “Medium” or “Low”.

Salesforce Integration

See a potential lead talking about your product or service? Perhaps a competitor? You can now send this person’s contact information to Salesforce directly via Brand Monitor™.


It takes about 5 minutes of setting up – we need to integrate your “Organization ID” from Salesforce into Brand Monitor™, and you can choose which fields you want to capture and send to Salesforce.

Once set up, every post will have a “Salesforce” tab, from where you can submit leads. In the near future, we’ll automatically populate as many of the fields as possible.

Facebook Integration

Brand Monitor™ will shortly introduce an integrated Facebook client. You can manage your Facebook accounts, Facebook pages and interact with your fan base. Managing your company’s Facebook presence is easier, quicker and more effective.

You can manage multiple Facebook accounts and pages, use the built-in URL shorterner (bit.ly), schedule multiple status messages for future publishing, update status messages, add comments and also “Like” posts.

Features We’re Working On [Coming Soon!]

• More Facebook Integration Features
• LinkedIn Integration
• Geography and Demographic Reports

We’re committed to updating Brand Monitor™ every month with new features and capabilities. Try out these new features and let us know if you have any suggestions for us!

• Brand Monitor – Product Updates – January 2011 (0)
• Brand Monitor Product Updates (0)
• Brand Monitor™ v2.0.1 Released! (0)

We’re delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version:

Integrated Twitter Client

You can now tweet, reply, retweet, follow and unfollow right from the Brand Monitor™ interface! Sharing posts and creating new conversations is now easier and more convenient.

• Multiple Twitter Accounts!: You can add all your Twitter accounts into Brand Monitor™. Each Twitter account added gets a separate search bucket with graphs that show volume, sentiment, top influencers and “most talked about” topics.
  
  
• Never miss a single tweet: All tweets are tracked in one place and tagged with sentiment and influencer scores, even when you are not logged in!
• Clearly demarcated read and unread tweets help keep the information stream manageable – you can easily identiy new tweets, and the system works better than your exising Twitter client as it works 24/7 and not just when you are logged in.

More Customization for Email Alerts

You now have more control over your email alerts – you can choose which search buckets you want to get emails for, and you see the top posts for the day in your alerts.



Aggregation of Similar Posts

Too many posts on the same topic clogging up your information stream? Not any more! Brand Monitor™ identifies duplicate posts and tags them as one – you can expand the post to see duplicate entries.



We’re committed to updating Brand Monitor™ every month with new features and capabilities. Try out these new features and let us know if you have any suggestions for us!

• Brand Monitor – Product Updates – January 2011 (0)
• Brand Monitor Updates – December 2010 (0)
• Brand Monitor™ v2.0.1 Released! (0)

In the modern business scenario, there is nothing more painful than knowing that a potential customer seeking more information online, is getting negative feedback about your company or product.

Nowadays, a brand is defined by how well you rank in Search Engine results. I can be in a news site, blog or a forum. Irrespective of the source of negative listings, the impact can be devastating. Most companies experience challenges from hostile customers, displeased employees and wicked competitors who attempt to damage businesses by posting disparaging statements/comments online about the company. They aim to negatively impact a target’s business and reputation.

This is where the role of Search Engine Reputation Management (SERM) comes into play. SERM is the process of defending as well as elevating the reputation of a company or brand in online search results. In other words, Search Engine Reputation Management is a kind of of brand management. By this method, the brand image of a product as well as company is maintained.

Even if a link containing negative or false information cannot be deleted or removed, it can be outranked. This is achieved by creating positive websites, links and PR about the company or product, moving negative information off the first page of search results and moving positive results into higher positions.

As Search Engines continue to dictate the Internet, and millions of people rely on websites such as Google, Yahoo and MSN to help them find the information, Search Engine Reputation is an unimpeachable factor of brand image.

• Brand Monitor – Product Updates – January 2011 (0)
• Brand Monitor Updates – December 2010 (0)
• Brand Monitor Product Updates (0)