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This week's hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Determining the Effectiveness of Your Brand's Facebook Campaign Although the increase in 'likes', fans and comments indicate that your marketing strategy is heading in the right direction, it is important for brands to measure the outcome of their efforts and establish if they are due for a revamp. Read more to know how to determine the effectiveness of your Brand's Facebook Campaign.

• Infographic: The Most Recent (and Incredibly Impressive) Facebook Stats.
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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Creating a Social Listening Strategy



Listening is the first and most important part of a well-rounded social media monitoring strategy. This is then followed by ‘acting’ on the relevant conversations by ‘engaging’ with the audiences and influencers. Read the ‘must-haves’ every marketer needs to keep in mind while creating an effective social listening strategy.

• Infographic: The Future of Sharing on Facebook, Twitter and Google+.
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The Brand-Influencer Relationship

Unlike before, when social media marketing success meant the number of 'followers' or 'fans' amassed, today's marketers know that influencers are imperative to a brand's success online. According to a study by Meteor Solutions, 30% or more of a website's actions are determined by influencers. These influencers, who are thought leaders and industry experts, can have significant impact on a brand's reputation and even affect bottom line sales. A smart marketer, who knows the power of influencer marketing, is investing considerable time in finding these brand advocates, engaging with them and establishing a strong brand-influencer relationship. Why are online influencers so important to a brand?

• Consumers, who heavily rely on ... Read more...

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Why Travel Brands Need to Book Social Media on their Itineraries The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop a solid digital presence. Although some are still testing the waters, many travel brands have already made social media an integral part of their marketing strategy. Tech-savvy travel agencies are looking to make their websites a one-stop shop for users who want all travel related information in one place. Whether it is last-minute travel tips, destination information or attractive offers, everything is just a click away. According to the 2011 Digital Travel Content and User Experience Survey conducted by Frommer’s Unlimited:

• Almost ... Read more...