New Facebook Insights, Online Marketing Basics and much more… | Best of the Week

August 2, 2013 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Tips for Running a Search Re-Targeting Campaign Search re-targeting. What is this? How does it work? What do you need to do to run successful campaigns? Read on to find answers to these questions… While Most Companies Weren’t Looking, Social Business Remade the Economy 3 Most Useful Metrics in the New Facebook Insights What NASA Can Teach You About Social-Media Marketing Why I’m Quitting Social Media Vine Super-Users Earning a Living via Social Media Online Marketing Basics for Independent Retailers Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide How to Use Google Analytics to Improve Your Online Marketing Campaign Do Pop-Up Forms Really Work? Privacy Vs. Spam: New Approaches From Google, Facebook, Pinterest Best of the Week Video Two Ad Giants Chasing Google in Merger Deal The merger of two industry giants, Omnicom and Publicis, to create the largest ad company in the world, signals that advertising is now firmly in the business of Big Data: collecting and selling the personal information of millions of consumers. Video Best of the Week Lean Advertising, Twitter, Twitter TV Ad Targeting …

Social Media Tips for Bloggers, Biggest Mistake Web Analysts Make and much more… | Best of the Week

February 24, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Determining the Effectiveness of Your Brand’s Facebook Campaign Although the increase in ‘likes’, fans and comments indicate that your marketing strategy is heading in the right direction, it is important for brands to measure the outcome of their efforts and establish if they are due for a revamp. Read more to know how to determine the effectiveness of your Brand’s Facebook Campaign. Infographic: The Most Recent (and Incredibly Impressive) Facebook Stats. 13 Tools: To Simplify Your Social Media Marketing. Google+: 10 Reasons Why Google+ Will Dominate. Don’t Just Pin It, Buy It: Pinterest Rival Fancy Figures Out Social Commerce. Bookmark: 10 Social Media Tips for Bloggers. Analytics: The Biggest Mistake Web Analysts Make… And How To Avoid It! How-To: Run Your PPC Accounts Like A Project. SEO Redefined: The New SEO Process (Quit Being Kanye). Link Strategies: 13 Unconventional Link Building Strategies. Brand Building: 5 ad formats that will boost your brand. Video of the Week Twitter 101: How to Join the Conversation Jason Falls, CEO of Social Media Explorer, shares tips for business owners looking to find their …

Facebook Ad Strategies, Enterprise SEO Trends and much more… | Best of the Week

February 17, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Creating a Social Listening Strategy Listening is the first and most important part of a well-rounded social media monitoring strategy. This is then followed by ‘acting’ on the relevant conversations by ‘engaging’ with the audiences and influencers. Read the ‘must-haves’ every marketer needs to keep in mind while creating an effective social listening strategy. Infographic: The Future of Sharing on Facebook, Twitter and Google+. Facebook Campaigns: Ad strategies that won’t fail. Social Curation: When is the bubble going to burst?. Must-Do’s: 4 Unique Approaches for Measuring Social Media ROI. Findings: What Others Like (and Dislike) About Your Tweets. Google+: The Ultimate You-Sourced Search Engine. Infographic: The 17 R’s of Savvy Mobile Marketing. Trends: 4 Enterprise SEO Trends to Watch in 2012. eMarketer Research: Multichannel Campaigns Increase Reach, Branding Potential. Email Insider: Four Signs Of A Dysfunctional Email Program. Video of the Week Blogging Trends for 2012: What You Need to Know.Shani Higgins, CEO of Technorati shares information on the business of blogging and current blogging trends. Discover how much money bloggers make and learn more about the opportunities brands …

The Impact of Social Media Influencers on Brands

December 15, 2011 | By

The Brand-Influencer Relationship Unlike before, when social media marketing success meant the number of ‘followers’ or ‘fans’ amassed, today’s marketers know that influencers are imperative to a brand’s success online. According to a study by Meteor Solutions, 30% or more of a website’s actions are determined by influencers. These influencers, who are thought leaders and industry experts, can have significant impact on a brand’s reputation and even affect bottom line sales. A smart marketer, who knows the power of influencer marketing, is investing considerable time in finding these brand advocates, engaging with them and establishing a strong brand-influencer relationship. Why are online influencers so important to a brand? Consumers, who heavily rely on word-of-mouth recommendations, do not always believe everything a brand says; the influencers have an important role to play in such cases. Online campaigns and marketing messages promoted by influencers have better chances at success than those that aren’t. According to a 2010 Forrester study, Mass Influencers were responsible for 80% of the influence impressions and posts about products and services in social channels. These brand advocates help spread the word about a brand’s site, products, services, and promotions and spur their followers into action. When it comes …

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