The Brand-Influencer Relationship

Unlike before, when social media marketing success meant the number of 'followers' or 'fans' amassed, today's marketers know that influencers are imperative to a brand's success online. According to a study by Meteor Solutions, 30% or more of a website's actions are determined by influencers. These influencers, who are thought leaders and industry experts, can have significant impact on a brand's reputation and even affect bottom line sales. A smart marketer, who knows the power of influencer marketing, is investing considerable time in finding these brand advocates, engaging with them and establishing a strong brand-influencer relationship. Why are online influencers so important to a brand?

• Consumers, who heavily rely on ... Read more...

Why Travel Brands Need to Book Social Media on their Itineraries The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop a solid digital presence. Although some are still testing the waters, many travel brands have already made social media an integral part of their marketing strategy. Tech-savvy travel agencies are looking to make their websites a one-stop shop for users who want all travel related information in one place. Whether it is last-minute travel tips, destination information or attractive offers, everything is just a click away. According to the 2011 Digital Travel Content and User Experience Survey conducted by Frommer’s Unlimited:

• Almost ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The Three Major Demographics for Online Marketers (Part 3):

The Importance of Marketing to Women

In the third installment of the 'Three Major Demographics for Online Marketers' series, the Position² team looks at the importance of marketing to women and how brands can benefit from focusing one of the largest audiences online.

• Experts Say: Strong Presence In Social Media Critical For Business Growth.
• Read more...

We all know the SEO value of keywords. But have you ever wondered which of the thousands of relevant keywords brings meaningful traffic to your site and earns you your real money? If not then it's about time you do.

For a while now, the online marketing community has known that long tail keywords convert cheaper and faster. Long tail keywords are those millions of keywords and phrases that a site is searched for, but go unnoticed.

Long tail is the exact opposite of focused or targeted keywords. In SEO, everyone focuses on the "top keyword". This is what everybody follows and tries to gain rankings for. But if you ... Read more...