Picture this: A dissatisfied customer circulates negative comments about your company on the World Wide Web. Why? The reasons could be anything - your after-sales service is lousy or your customer care executive was impolite. When an irate customer (who might also be wearing the cloak of anonymity) has the ability to express himself through blogs, forums and social media networks, you are in for a tough time. This is where Online Reputation Management (ORM) comes in. You need to constantly monitor the Internet on what is being said about your company. It could be good, bad or outright ugly. And what you need to be concerned about is the bad and the ugly. Here’s what could be done: •    Reach out: ... Read more...