Paid Search (PPC) In 2012: 7 Key Areas To Focus

February 2, 2012 | By View Linkedin Profile

If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something different from what you did last year? At Position² we have compiled a list of 7 PPC resolutions to abide by this year. We strongly believe that you will benefit from this information, a compilation of our focus areas, driven by our experiences, learning, strategies and best practices. Wishing you the best for a fantastic and a profitable 2012! Let’s get started with the PPC’s

Posted in Pay per click

The Brand-Influencer Relationship, Top 10 Facebook Apps and much more… | Best of the Week

December 16, 2011 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The Impact of Social Media Influencers on Brands Today’s marketers know that influencers are imperative to a brand’s success online. Identifying influencers, engaging and retaining these potential brand ambassadors can be quite a challenge, however. Here’s our take on how you can win over the right influencers for your brands. Brand Page: The New, New Twitter and What It Means to You and Your Business. AddThis: Facebook Makes Up 52% of Sharing on the Web. Tips: Top 10 Facebook

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