Paid Search (PPC) In 2012: 7 Key Areas To Focus

February 2, 2012 | By

If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something different from what you did last year? At Position² we have compiled a list of 7 PPC resolutions to abide by this year. We strongly believe that you will benefit from this information, a compilation of our focus areas, driven by our experiences, learning, strategies and best practices. Wishing you the best for a fantastic and a profitable 2012! Let’s get started with the PPC’s 7 key Areas of Focus in 2012. 1. Get Critiqued: Kick start 2012 with a audit of your PPC campaigns. Identify if your campaigns are hitting target metrics, measure your ROI – is it what you or your clients expected, study the pitfalls and evaluate things you have not done in a while (may be testing or adding negatives). Identify opportunities right from keywords to ads to landing pages. PPC accounts can be audited on a variety of parameters. At Position² we use a 40 point benchmark checklist that is built on industry and Position² best practices. Our in-house experts …

Posted in Pay per click

The Brand-Influencer Relationship, Top 10 Facebook Apps and much more… | Best of the Week

December 16, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The Impact of Social Media Influencers on Brands Today’s marketers know that influencers are imperative to a brand’s success online. Identifying influencers, engaging and retaining these potential brand ambassadors can be quite a challenge, however. Here’s our take on how you can win over the right influencers for your brands. Brand Page: The New, New Twitter and What It Means to You and Your Business. AddThis: Facebook Makes Up 52% of Sharing on the Web. Tips: Top 10 Facebook Apps for Fan Engagement and Building Community. Socl: Microsoft Launches So.cl As A Social Network For Students. Chris Vigil: Businesses Can Expand by Harnessing Social Media. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Tips: Paid Search Strategies for the Holidays. Study: Search Engines Beat Social Media for Local Business Info. Reputation Management: What Every New Business Should Know About Google’s Ranking of Names. Social Analytics: Google Analytics Preparing for Social Reports Next Year. Video of the Week Why Facebook Should Look to Google for Its IPO. Francesco Guerrera on The News Hub discusses why …

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