If you have been following my posts, you would know that  last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring social media campaign to evaluate it's effectiveness. Social Media should be used in a well planned way around your Objectives or [...]

If you have been following my posts, you would know that  last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring social media campaign to evaluate it's effectiveness. Social Media should be used in a well planned way around your Objectives or Product. The key things which are cyclic in a well structured Social Media Strategy are:

Planning in advance

Designing your path

Execution

Measurement and review

Social Media Campaigns take time to show tangible results.  One should have some clarity in what needs to be done. Measure the engagement and plan your next step accordingly. Measuring Social media is not just about the traffic or conversions that you get. Make sure ... Read more...