May 25, 2012

Brands on pinterest
Pinterest, the latest social media fad, is gaining more traction by the day. We pulled together few interesting facts about the network from different studies published in the last few months:
  • Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian)
  • Users spend an average 16 minutes on Pinterest and 12.1 minutes on Facebook. (Huffington Post)
  • 80% of Pinterest’s users are female. (comScore)
  • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. (Mashable)
  • A call-to-action pin description sees an 80% increase in engagement. (Pinerly)
  • Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 ... Read more...

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