The High Five Pinterest Brands

May 25, 2012 | By View Linkedin Profile

Pinterest, the latest social media fad, is gaining more traction by the day. We pulled together few interesting facts about the network from different studies published in the last few months: Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian) Users spend an average 16 minutes on Pinterest and 12.1 minutes on Facebook. (Huffington Post) 80% of Pinterest’s users are female. (comScore) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. (Mashable) A call-to-action pin description sees an 80% increase in engagement. (Pinerly) Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData) These statistics give good insight into the ‘Pinterest prowess’ and makes you wonder, is Pinterest the new Facebook? Irrespective of the answer to this question, a word to the wise, do not ignore Pinterest in your online marketing mix. Pinterest offers a great visual based platform for your brand. Though each company has to customize its Pinterest strategy based on its business, it does help to study the brands that have made it big. So before building …

Posted in SMM

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