Position² has won the 2010 Most Valued Partner award from one of its clients, Lenovo. This award was presented at the Lenovo Globes, a Partner Event. Position2 was shortlisted from over 20 other Lenovo partners for its creativity, approach and high quality output for Lenovo’s online advertising campaigns. One of the Creative Visualizers at Position2 received a special honor as well. In the words of Rajiv Parikh, Position2 CEO,  "This award is a validation of Position2’s online marketing expertise and reinforces our commitment to creative excellence. We’re very happy to see the value we provide to our clients recognized and rewarded in a forum among our peers. We will continue to invest in our team and capabilities as we firmly believe ... Read more...

Looking back at the setting year sets the tone for a year that promises a lot of excitement in the SEO industry and within the SEO team at Position2. The year started with the entire Position2 team embarking on a challenging journey of developing products around the services that have evolved and matured over the past years. I have been a part of the conceptualization and development of three products for the SEO industry. Designed for agencies and end-users alike, these products promise to not just transform the way SEO is practiced as a discipline at Position2, but also provide a new process-driven perspective to an industry that still depends largely on individual skill and SEO expertise. This re-engineering from SEO services ... Read more...

Introduction For those not familiar with Quality score (QS). Google gives each keyword in your AdWords account a Quality Score or QS. QS is a numerical value that ranges between 1 and 10. To allot a keyword to an advertiser, Google conducts an auction. Keywords with awith higher QS are eligible to enter the auction more easily and at a lower cost compared to keywords with a lower QS. Google’s goal is to encourage relevant ads for their users and their pricing system is designed in a way that favors relevant ads and keywords, i.e. ads that get a high click-through and therefore make Google more money. The following factors determine a keyword QS

• Keyword click-through rate (CTR)
• The relevance of the keyword and ... Read more...

On Monday June 15, we will be releasing the new Position2 logo, site and solution set. After being in this search and social media marketing game for a while, we realized that by standardizing our technology and processes, we can enable continuous growth for a much wider array of customers.  We've been working round the clock on our technology development and will release a new suite of products based on our Surround and Intent Marketing methodology. These offerings grouped as Online Brand Solutions, Customer Acquisition Solutions and Technology Solutions. Thanks to our current clients who helped us get to this point. Thanks to the Position2 team for burning the midnight oil to put all this together while taking good care of ... Read more...