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If you are one of those marketers who would like to stay away from numbers, you would be wondering after seeing the title: is analytics really indispensable in marketing today? To answer your question, Yes. Analytics is truly an addition to your marketing efforts you cannot do well without. Analytics helps you trace the performance of your campaigns. It could also propel your overall marketing strategies. Despite analytics being so useful, not many marketers gather and use analytical data. In a recent study by Econsultancy and Lynchpin, less than half of the marketers studied found the web analytics data collected to be useful for decision making. One reason for this low percentage is lack of integration of analytics with companies’ ... Read more...

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Pinterest has literally grown at the speed of light! With the hullabaloo about it among individuals and brands, one wonders about the power Pinterest wields over the internet world today. However, the question of the moment and one that is of utmost interest to marketers is, does Pinterest drive sales?

The responses to this question have been a case of ‘some say’. According to some, Pinterest is drawing people who are only interested in window shopping. Others state that the site has been responsible for an increase in sales. However, the truth is that Pinterest has contributed to an increase in sales for some companies (for example, Wayfair). Pinterest users ... Read more...

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Pinterest has proven the adage “A picture is worth a thousand words” to be absolutely true in its case. The site is one visual treat that millions are finding irresistible. Pinaddiction is the new fever that has gripped the world. Pinterest has really “pinned” it! According to comScore, Pinterest has crossed 10 million unique visitors hitting a high of 11.7 million unique monthly US visitors. In late March 2012, Pinterest’s no-follow rule notwithstanding, 1,170 Pinterest videos were indexed by Google. By mid-April 2012, that figure climbed to 5,870 video results, an increase of more than 500% in just three weeks. In a short span of time, Pinterest has become one of the most happening places for video marketing opportunities. Pinterest’s ... Read more...

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This week's hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:



LinkedIn 101: 6 Tips To Build Your Network

LinkedIn has changed the landscape of professional and business networking significantly and is far more effective in generating business leads than other networking sites. If you haven’t factored LinkedIn into your SMM strategy, it’s time to start immediately. Here are a few general tips on how to build a solid LinkedIn network.

• Facebook and advertising: Between a ... Read more...