Best of the Week | Leverage The Untapped Potential Of SlideShare, and much more…

August 11, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Leverage The Untapped Potential Of SlideShare Marketers often overlook leveraging the untapped potential of SlideShare, thinking of it as just a place to upload presentations and webinars. SlideShare is a content marketing social site and a perfect place to generate leads. Here’s how to turn SlideShare into an effective lead generation engine. Three Tips for Improving Your B-to-B Social Media Marketing The 3 Key Steps to Awesome Content Marketing That Works 6 Lead Generation Tactics That Can Give Startups a Big Boost How SEM and PPC Are Different, and Why It’s Important Mobile-Engagement Trick: The Truncated Article Page What Makes A Good SEO Program “Good”? Best of the Week Video Digital advertising is expected to become the No. 1 media category in 2016, according to a comScore report released exclusively to CNBC on Thursday. Watch this video where Gian Fulgoni, ComScore Co-Founder gives his views on the subject. Persona Based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details Develop a consistent methodology to proffer quality leads …

Analytics: The Indispensable aspect of Today’s Marketing

August 17, 2012 | By View Linkedin Profile

If you are one of those marketers who would like to stay away from numbers, you would be wondering after seeing the title: is analytics really indispensable in marketing today? To answer your question, Yes. Analytics is truly an addition to your marketing efforts you cannot do well without. Analytics helps you trace the performance of your campaigns. It could also propel your overall marketing strategies. Despite analytics being so useful, not many marketers gather and use analytical data. In a recent study by Econsultancy and Lynchpin, less than half of the marketers studied found the web analytics data collected to be useful for decision making. One reason for this low percentage is lack of integration of analytics with companies’ business intelligence strategy. In the same study, 34% marketers said their web analytics was not integrated at all with their broader business intelligence strategy. This lack of integration means, whatever analysis you do, it will not answer pertinent business questions. Though these graphs represent data about web analytics only, it is not the only type of analytics. As soon as you talk about analytics, most people think of web analytics only. The other type of analytics is marketing analytics which …

Posted in Web Analytics

Pinterest – Drive Your Sales!

July 13, 2012 | By View Linkedin Profile

Pinterest has literally grown at the speed of light! With the hullabaloo about it among individuals and brands, one wonders about the power Pinterest wields over the internet world today. However, the question of the moment and one that is of utmost interest to marketers is, does Pinterest drive sales? The responses to this question have been a case of ‘some say’. According to some, Pinterest is drawing people who are only interested in window shopping. Others state that the site has been responsible for an increase in sales. However, the truth is that Pinterest has contributed to an increase in sales for some companies (for example, Wayfair). Pinterest users are more likely to purchase items they see on the site than Facebook users. Does your company have the Pinterest advantage? If not, are you thinking of why you haven’t cashed in on the site yet? If you are thinking on these lines, then we have exactly what the doctor ordered for your Pinterest woes. Read on to find out what the companies who made it big on Pinterest did. The six-pack you need to become a Pinterest whiz: 1. Research existing pins The first step to a rocking Pinterest …

Posted in SMM

14 Video Tips For Businesses on Pinterest

May 11, 2012 | By View Linkedin Profile

Pinterest has proven the adage “A picture is worth a thousand words” to be absolutely true in its case. The site is one visual treat that millions are finding irresistible. Pinaddiction is the new fever that has gripped the world. Pinterest has really “pinned” it! According to comScore, Pinterest has crossed 10 million unique visitors hitting a high of 11.7 million unique monthly US visitors. In late March 2012, Pinterest’s no-follow rule notwithstanding, 1,170 Pinterest videos were indexed by Google. By mid-April 2012, that figure climbed to 5,870 video results, an increase of more than 500% in just three weeks. In a short span of time, Pinterest has become one of the most happening places for video marketing opportunities. Pinterest’s recent integration with Vimeo has led to a galore of enticing opportunities for marketers. Though you could pin YouTube videos on Pinterest before, the recent Vimeo integration gives scope for more quality and artistic thumbnails. Pinterest is as much about videos as it is about pictures. Thus, it’s important for your Pinterest account to have a balanced mix of both videos and pictures. So what is your strategy for your products/brand for the “it” site of the year? Heads up! …

Posted in SMM

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