This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:







Super Bowl XLVI Turns Social Media Savvy

Position² analyzed the social media buzz around Super Bowl XLVI. The research shows Twitter and Facebook together accounted for almost 50% of the total conversations. Continue reading for further analysis on volume, sentiment, heat map and demography.

• Infographic: The Future of Customer Service and Social Media.
• Research: How Pinterest Is Becoming the Next Big Thing in Social Media for ... Read more...

Social Monitoring and Engagement platform to add new capabilities to the Market Leading Social Content Management System for Brands

SAN FRANCISCO, CA (February 8, 2012) - thismoment, Inc., a provider of social content management software for brands that want to rapidly and effectively engage consumers across social and mobile platforms, today announced that it has acquired Position² Brand Monitor, a leading social media monitoring and engagement platform. Position² Brand Monitor will rebrand as thismoment Brand Monitor.

Highlights

• Thismoment Brand Monitor's technology enables companies to listen to product or service related conversations across social media, blogs, news and forums in real time.
• Upon integration with thismoment's Distributed Engagement Channel (DEC), brands will be able to simultaneously ... Read more...

Position² has won the 2010 Most Valued Partner award from one of its clients, Lenovo. This award was presented at the Lenovo Globes, a Partner Event. Position2 was shortlisted from over 20 other Lenovo partners for its creativity, approach and high quality output for Lenovo’s online advertising campaigns. One of the Creative Visualizers at Position2 received a special honor as well. In the words of Rajiv Parikh, Position2 CEO,  "This award is a validation of Position2’s online marketing expertise and reinforces our commitment to creative excellence. We’re very happy to see the value we provide to our clients recognized and rewarded in a forum among our peers. We will continue to invest in our team and capabilities as we firmly believe ... Read more...

Looking back at the setting year sets the tone for a year that promises a lot of excitement in the SEO industry and within the SEO team at Position2. The year started with the entire Position2 team embarking on a challenging journey of developing products around the services that have evolved and matured over the past years. I have been a part of the conceptualization and development of three products for the SEO industry. Designed for agencies and end-users alike, these products promise to not just transform the way SEO is practiced as a discipline at Position2, but also provide a new process-driven perspective to an industry that still depends largely on individual skill and SEO expertise. This re-engineering from SEO services ... Read more...