The fuel that drives every PPC campaign is your keyword list. The success of any PPC campaign will depend on the keywords that you target. We need to target the right keywords and the list should be exhaustive and robust. The Google Wonder Wheel is one such tool which helps to build your keyword list [...]

The fuel that drives every PPC campaign is your keyword list. The success of any PPC campaign will depend on the keywords that you target. We need to target the right keywords and the list should be exhaustive and robust. The Google Wonder Wheel is one such tool which helps to build your keyword list and also gives you new themes and ad group ideas. The tool is an easy way to research your niche to find keywords that are current and relevant to your PPC marketing campaign. It not only gives you an endless supply of related search terms to look at, but also allows you to study competition. Google Wonder Wheel by definition is a graphical wheel display of relevant ... Read more...

Let’s continue our optimization process to improve PPC campaigns’ performance: Go Vertical Going vertical is an effective method to lower your cost per click (CPC) and to improve the overall traffic quality. The quality also tends to be better because of the increased propensity for the buyers to use vertical search engines in their purchase decision [...]

Let’s continue our optimization process to improve PPC campaigns’ performance: Go Vertical Going vertical is an effective method to lower your cost per click (CPC) and to improve the overall traffic quality. The quality also tends to be better because of the increased propensity for the buyers to use vertical search engines in their purchase decision process. This gives a greater opportunity for those who are with limited budgets to more effectively spend their money online and to get higher ROI. Keyword Research While doing the keyword research we debate constantly on what to use with regards to long tail keywords or the head phrases and which would perform better and get more results. Head phrases are generic and broad keywords. The search volumes ... Read more...

Mobile ads are a format of Adwords ads that appear on mobile websites and Google search pages when a user searches from a mobile device. Mobile ads are available as either text or image ads. Mobile ads work on a pay per click as well as a pay per call basis. Every ad contains a [...]

Mobile ads are a format of Adwords ads that appear on mobile websites and Google search pages when a user searches from a mobile device. Mobile ads are available as either text or image ads. Mobile ads work on a pay per click as well as a pay per call basis. Every ad contains a headline and a description with a maximum of 18 characters each. The third line contains the site URL or a telephone number or both. Advertisers can therefore choose to connect to customers via whichever medium - phone or website - that they prefer, or they can let customers choose. Mobile ads can be targeted only to following countries:  Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, ... Read more...

“The End” is “The Beginning” Imagine a movie starts with “The End” in the beginning. People will walk away. But in PPC, the advertiser should know the end. Many advertisers start their PPC campaign without knowing their end goal so here the visitor walks away. So an advertiser should know what he has to achieve [...]

“The End” is “The Beginning” Imagine a movie starts with “The End” in the beginning. People will walk away. But in PPC, the advertiser should know the end. Many advertisers start their PPC campaign without knowing their end goal so here the visitor walks away. So an advertiser should know what he has to achieve at the end. Plan your work with your ultimate goal and objective such as “How does the PPC campaign affect the bottom line and what kind of ROI am I seeing? These kinds of questions will be helpful to be more clear on your goal & objective. The goal for your PPC campaign must be the conversions which speak for you directly. Conversion Path Optimization Once your goals ... Read more...