If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something different from what you did last year?

At Position² we have compiled a list of 7 PPC resolutions to abide by this year. We strongly believe that you will benefit from this information, a compilation of our focus areas, driven by our experiences, learning, strategies and best practices.

Wishing you the best for a fantastic and a profitable 2012! Let's get started with the PPC's 7 key Areas of Focus in 2012.

Get Critiqued:

Kick start 2012 with a audit of your PPC campaigns. Identify ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:



E-Commerce and the Social Consumer - Making Online Shopping Hassle-Free



Part One: Insufficient Information and Abandoned Shopping Carts. Part Two: Special Offers, After-Sales and Customer Support.

• DLD 2012 - @Jack Dorsey: "Twitter Has A Business Model That Works".
• "Don't Be Evil" Tool - Backed By Facebook & Twitter - Shows Google's "Search Plus Your World" Can Go Beyond Google+.
• Survey: Marketers Follow Users ... Read more...

The Position² team was very excited when we announced the formal release of our in-house Bid Management platform late last year, and we have been seeing tremendous success in its adoption across companies. We have been developing and using it for the last four years for our existing customer base. And yes, there are still a few skeptics out there who do not realize the importance or need for automated bid management. Would you really want to use a scissor to mow your lawn?

Building A Case For Automated Bid Management

If you manage PPC campaigns with a budget of more than $50,000 per month, you will relate to the ... Read more...

Keywords are an integral part of any online advertising campaign; however what is sometimes overlooked is the equal importance of negative keywords which are word filters that disqualify ads being triggered by users search query. For instance if “iPhone” is one of your keyword, each time somebody runs a search for that keyword your ad will be displayed. If someone were to run a search for the term “iPhone problems” your ad will also be displayed, since the main keyword “iPhone” is present in the search query. To avoid bloating total impressions, with irrelevant searches it’s important to add “Problem” as your negative keyword, so that “ iPhone Problem” query wont trigger your ad.

Every search engine advertiser should be using ... Read more...