If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something different from what you did last year?

At Position² we have compiled a list of 7 PPC resolutions to abide by this year. We strongly believe that you will benefit from this information, a compilation of our focus areas, driven by our experiences, learning, strategies and best practices.

Wishing you the best for a fantastic and a profitable 2012! Let's get started with the PPC's 7 key Areas of Focus in 2012.

Get Critiqued:

Kick start 2012 with a audit of your PPC campaigns. Identify ... Read more...

Digital is a channel that can and should be tracked end to end - data capture starts from an impression and goes all the way to the final sale. As a company specializing in Search and Social Media, we regularly educate our clients on the importance of granular tracking and help them improve their existing tracking methods across platforms. With integrated in-house PPC, SEO and Analytics teams, we constantly seek to maximize our client's campaign ROI through regular research, granular data capture and analytics.

This article's focus is to showcase the importance of capturing paid search (PPC) keyword data through analytics. Google Analytics (GA) has been considered for this discussion. While you might have a different ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The #SOPA Story So Far - Social Media Reactions

The Stop Online Piracy Act has been a very controversial piece of legislation, inspiring debates all over the world. A handful of companies support SOPA, and there are quite a few organizations vehemently opposed to the bill. The Brand Monitor team tracked the debates on social media and here's what we found...

• Survey: Enterprise Companies Overload on Social Media, Average 178 Accounts.
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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The Fashion Industry Thrives on Social Media

Despite having arrived only recently onto social media scene, the fashion industry is definitely making its presence felt. Consumers are increasingly checking out a retailer's website or social media page before deciding to make a purchase, which means fashion brands need to step up their online marketing efforts even more. Read on for our research and tips on social media for the fashion industry.

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