Do you Think Bid Management is Simple? Think Again...

On the surface PPC bid management seems to be about reducing bids for keywords that do not hit your targets and increasing bids for those that do. The reality though is far more complex.

It is quite possible that the fundamental objective of your PPC (Pay per Click) campaigns is to drive the most relevant traffic to your site. It is also quite likely that you want these searchers to take certain actions on your site that add value to your marketing and sales efforts. These actions or conversions can be a sale/purchase, a whitepaper download, a form fill etc...

Needless to say each of these actions has ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Helps Spur #OccupyWallStreet Protests

The Occupy Wall Street movement has spread quickly all over the globe, conveying the message of the frustrated '99%' to the rest of the world. We analyzed how social media helped expand the reach and build awareness of the Occupy Wall Street campaign, tracking global mentions, demographics and geographic distribution of relevant conversations.

• The State of Social Media 2011: Social Is The ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The Three Major Demographics for Online Marketers (Part 1): Marketing to the YouTube Generation.

For online marketers, building relationships via social media is not a one-size-fits-everyone endeavor. In the first of a three part series on marketing to various demographics, we analyse the nuances involved in marketing to a young, always plugged-in audience. We'll cover "baby boomers" and "women" in the next two parts of the series.

• Google+ Strategy: ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

How to Manage a Social Media Crisis & Design a Communications Plan

As a marketer, you can never fully control what your customers say about your brand in the digital space; however, preparing yourself for a social media crisis will ensure you are not caught off guard. Here are some points to focus on while designing a crisis communications plan.

• Social Video Disasters: How Politicians Can Change ... Read more...