Search engine visibility of a brand is an integral part of an Online Marketing strategy. A Press Release (PR) is a great way to increase your brand’s visibility in Search Engines. Generally, a PR is used to spread news about your service, product, product features, alliance or acquisition.  There are two phases to get the [...]

Search engine visibility of a brand is an integral part of an Online Marketing strategy. A Press Release (PR) is a great way to increase your brand’s visibility in Search Engines. Generally, a PR is used to spread news about your service, product, product features, alliance or acquisition.  There are two phases to get the maximum exposure in search results from a PR: 1. Writing the PR 2. Promoting the PR Writing the PR Ensure that your PR is Search Engine Optimized (SEO). Include the top keywords and the brand name in the title and repeat these in the summary and description.  We do this because Search Engines give more importance to keywords that are repeated at the top of the PR. Therefore, there ... Read more...