This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Marketing For The Holiday Season

During this holiday season, digital marketers are expecting online sales to grow 15% YoY. What can pep up your social media marketing this holiday season? What type of campaigns, across which popular channels will help you achieve your goals? Read on for tips and tricks to get the most out of your social media efforts this season.

• Benefits: This Is ... Read more...

Email + Facebook + Twitter: Connecting the Dots to ROI

Free, Live Webinar | November 17 2011 - 02:00 PM ET/11:00 AM PT.

As a modern marketer on the front lines, you're charged with engaging customers and prospects to deliver value and drive revenue. With the explosion of digital channels - from Email to Facebook to Twitter - it's become even more challenging to reach this audience in a powerful, relevant and compelling way.

Join us for an enlightening conversation with Position² CEO Rajiv Parikh and Lyris SVP of Marketing Tina Stewart on how modern marketers use the latest and greatest tools and strategies to plan, execute and achieve effective cross-channel marketing.

Learn how to:

• Gain social ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Users React to Facebook Changes

Facebook occasionally updates their user interface with a new look or new features. Every update, however, does not always go down well with the site's users. This article has a brief analysis of the social media reactions to the most recent set of changes made by Facebook in September 2011.

• Twittad to Twitter: Twitter Secures Trademark for 'tweet,' Report Says.
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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Monitoring ROI: Metrics For Measurement

Monitoring your brand on Social Media is important, but what are the metrics you should measure to discover your ROI from Social Media Monitoring? Read on for more information on the qualitative and quantitative methods you can use to determine the success of your social media monitoring efforts.

• Viral Campaign: How to Combine QR Codes With the Power of Facebook.
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