Position² will be showcasing its cloud based social media monitoring product, Position² Brand Monitor™ at the Search Marketing Expo – SMX West, San Jose, CA, March 8-10, 2011.

Visit the Position² booth (#424) or attend the theater presentation to win exiting prizes!

Theater Presentation:

Topic: Are You Listening?
Managing your ‘Social’ Brand – Engagement and ROI
Speaker: Rajiv Parikh, Cofounder and CEO, Position²
Date: March 8 2011
Time: 6:40 pm – 7:00 pm
Theater: Theater A

Position² Brand Monitor™ Overview:

Position² Brand Monitor™ is a cloud based platform developed to help companies track and monitor conversations across millions of blogs, social media, forum, news, video and photo sharing sites on a real-time basis.

• Listen: An easy to use, state-of-the-art dashboard that functions as a listening platform for your ‘River of News’. Manage and monitor real-time conversations about your brand and trending topics.
• Discover: Data-rich automated reports with sentiment, geographic and demographic analytics. Actionable insights that allow you to profile your target audience and learn more about existing customer.
• Engage: Engage easily with individuals talking about your brand. Nurture potential sales leads and foster customer relationships by sharing breaking news, posts, comments and relevant information.

About the Event:

Search Marketing Expo – SMX – is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site, Sphinn.com, and the Search Marketing Now webcast series.

SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated a generation of search marketers.

Program by  
Professional search engine marketers rely on the editors of Search Engine Land.com to keep them up to speed. That same editorial team creates the SMX programs. And for more than 10 years, tens of thousands search marketers have attended SMX programs to keep their edge.

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Online and Search marketing are even more important now to marketers in the current recessionary environment. It is more cost-effective and measurable than other media. Further, expectations from Search and Social Media Marketing are now much higher than before.

How to advertise effectively using Social Media networks?

Join Position2 in Effective Advertising via Social Networks, a panel discussion on Social Media and Video forum at the five-day Search Engine Strategies Conference from August 10 to 14, 2009. For the first time in 11 years, the Conference will include a full-day track Social Media and Video, where Position2, represented by Soumya Ravi, Director of Client Management, will share insights on Effective Advertising via Social Networks.

An expert on Social and Search Marketing, Soumya Ravi says, “Social Media acts as a catalyst that enables companies to shorten their marketing cycles. Today, online video and social media are experiencing significant growth compared to the past couple of years, from both the audience and engagement standpoints. The adoption of social networking capabilities, by both consumers and corporations, has seen online outperforming all other media in terms of growth. This has helped digital marketers achieve their goals faster and improve their ROI.”

At the Panel Discussion, Soumya will share her experiences and learning on using Social Media as an effective tool for advertising. The discussion will open with a keynote by Clay Shirky, a New Media expert and author of the book Here Comes Everybody: The Power of Organizing Without Organizations. Nate Elliott, Principal Analyst, Forrester Research will moderate the discussion. Other panelists, apart from Soumya Ravi, include Stacy Gratz, Social Media Marketing Manager, H&R Block, and Beth Murphy, Sr. Director of Marketing & Communications, Digg.

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