YouTube has been the revolution in the Internet for sharing videos covering different topics. There are 24 hours worth of video uploaded every minute on YouTube making it the second largest search engine in the World. It has become vital for business to gain market value over the Internet and YouTube has the right mix with its varied topics.

YouTube has a reputation of being the place to look for funny videos. It is the second place to go after probably ‘Googling’ it. Most videos generate a one-time audience response, as very few people look for the same video again. Since YouTube plays such an important in search results and ranking, it cannot be overlooked. To reach out to your audience and to keep them coming back to view the videos again, here are some rules to be followed :

1. Creation of a channel specific to the videos
2. The video has to be optimized with the desired keywords and involving in the community discussions is vital
3. It is also essential to upload new videos frequently
4. It important to keep in mind while creating the videos that viewer would come back to view the videos only if the videos are informative, original and interesting
5. Share the video across the social networking channels like Facebook and Twitter using the sharing options provided by YouTube using the share option provided. This helps increase visibility and better search engine optimization
6. Embed the videos in the blog. This generates higher views for the blog as well as reaching out to the desired target audience

YouTube has become feature rich with its recent launch of trending topics, to provide more real time value and ease of use for the user in finding information on trending topics. This new addition has made YouTube all the more attractive making it vital for business to get a share of voice in the online market as the volume of search in YouTube is growing at an increasing pace.

Contributed by Vishnuram Muthukumarasamy

Google caffeine – A recent update in Google’s algorithm will change how search engine results are perceived. The new update has changes in Google’s crawling and indexing mechanism and will bring minor fluctuations in keyword ranks. Google announced that this update will only include changes in its internal algorithm and will not include any user interface changes. This new update will seem more capable of producing real-time results. This happens to be a big step by Google towards providing real time search by improving capacity, speed & accuracy.

According to Google, its Caffeine update will bring certain changes such as,

1) Google’s current infrastructure of manages data by way of Collection > Quality Ranking > Sandbox > Search Results. Google caffeine seems more capable of filtering the content & producing real-time search data.

2) Google Caffeine’s data collection process will differ from the old Google. Currently, Google uses robots to crawl through the web for data. The caffeine will include changes to the robot to get real-time content.

3) Google Caffeine results to be more accurate as it relies more on keyword phrases.

4) Google Caffeine search is designed to be more comprehensive than old Google search.

Currently Caffeine is in its beta stage. This could be accessed at  http://www2.sandbox.google.com by webmasters and other Google users to test and identify the differences in search results between Google Caffeine & the original search engine google.com.

Contributed by Sandhya Katiyar