Search Engine Bing up their game with Page Zero

October 7, 2013 | By

Bing rolled out a new search feature ‘Page Zero’ recently. It is an experience that delivers deep links directly from the search box. This feature shows shortcuts to relevant information connected with the search term. What does it mean to users? Satori Technology which powers Bing’s Page Zero experience delivers relevant information faster than the blink of eye from the Bing Home and Search results page: It also allows users to filter relevant search results before even reaching the search results page – infusing the “Power of Intent” Users would get more relevant search information It is a faster way to get what is intended for, which is improving user experience Engaging users better by providing helpful information at a glance For example, to show how the new page zero feature presents “the frequently searched for intents”, Bing provided the results as shown in the image below for a search query – “Arsenal” (the football club). The search intents emphasize the links to news, maps, videos and images of the football club: The following illustration is for a search query of a celebrity, Sandra Bullock. Bing counters with search topics relevant to their search such as video, news, filmography and …

Posted in SEO

Twitter Business Guide, Google+ Business Profile and much more… | Best of the Week

September 30, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Twitter Mistakes Businesses Should Avoid What are the common twitter mistakes businesses should avoid? How can brands use twitter as a powerful marketing tool? Do Fortune 500 companies use twitter as a business development tool? Is your twitter profile complete? How can brands monitor their twitter account? Read rest of the article to get answers to these questions. Coming Soon: Google+ Lays the Groundwork for Business Profiles. Survey Report: B2B Researchers Prefer LinkedIn Over Facebook. Social Media Principles: 6 Ways to Become Likeable With Social Media. Friend or Foe?: Social Media Attribution Zuckerberg: The Other One – Talks About Social Media Web Analytics: Challenges in Automated Traffic Reporting. Locals Only: Harnessing The Power Of Online Customer Reviews For Local Business Growth. Google Real-time: What’s Happening On Your Site Right Now? Google Zeitgeist: Larry Page on Search, Google+, Motorola & More. Search Engine War: Blekko Takes on Google – With Help From Russia. Video of the Week Going to where your customers are [interview] Brian Solis joined Katie Lance from Inman for a discussion about social media, real estate and …

Social Media Policy Best Practices, SEO Ranking Factors and much more… | Best of the Week

March 18, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. Best Practices: How to Draft a Company Social Media Policy. Social Office: Next Version of Microsoft Office to Ship With Facebook IM. Invaluable: How Social Media Changed the Way We Got News on the Japan Disaster. Caution: Think before you tweet should be the social media golden rule. Research: 27% of Small Businesses Using Facebook. Search Engine War: Google vs Bing: The SXSWi Smackdown. Important Metrics: Top 13 Social Media Ranking Factors for SEO. Webmaster Help: Is HTML validation necessary for ranking? Hack WSJ Paywall: The Google Loophole Has Become The Facebook/Twitter Loophole. In Beta: Google Analytics Unveils A New User Experience. Video of the Week How Mercedes Benz Successfully Uses Social Media to EngageLearn how the luxury car brand is changing the organization from the inside out to connect with customers through new touchpoints. Free Webinar: How To Avoid Social Media Marketing Mayhem What Today’s Marketers Must Know March 30 2011 – 10:00 AM PDT Learn how companies are using social media marketing to build relationships with their customers, enhance their brands, and experience positive return on their social media investments. Click here to …

Directory Submission: Importance and Guidelines

July 17, 2009 | By

1. The SEO value of directories Directories have always been a tested method to acquire inbound links to websites. Google’s index now filters inbound links that ignore links from directories. Though, this is limited to the listing of the inbound link in search results, it has not undermined the SEO value of directories. Search engines consider every inbound link as a vote cast in favour of the website. The number of inbound links is how the popularity of a website is measured. Of even greater importance is the quality and relevance of the inbound link. If an inbound link is from a website that has a high Google Page Rank, its value will be much greater than a link from a website that has a low Google Page Rank. It is desirable to secure inbound links from associations and government bodies in your industry. It is also desirable to be linked to related websites in your industry. This puts your website in the right neighbourhood and your website gets associated with the industry. Directories – both general and niche – are a neutral source of inbound links. It is important to select directories with a high page rank and submit …

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