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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Twitter Mistakes Businesses Should Avoid

What are the common twitter mistakes businesses should avoid? How can brands use twitter as a powerful marketing tool? Do Fortune 500 companies use twitter as a business development tool? Is your twitter profile complete? How can brands monitor their twitter account? Read rest of the article to get answers to these questions.

• Coming Soon: Google+ Lays the Groundwork for Business Profiles.
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This week's hot news, events and videos from the online marketing and social media world.

• Best Practices: How to Draft a Company Social Media Policy.
• Social Office: Next Version of Microsoft Office to Ship With Facebook IM.
• Invaluable: How Social Media Changed the Way We Got News on the Japan Disaster.
• Caution: Think before you tweet should be the social media golden rule.
• Research: 27% of Small Businesses Using Facebook.

• Search Engine War: Google vs Bing: The SXSWi Smackdown.
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YouTube has been the revolution in the Internet for sharing videos covering different topics. There are 24 hours worth of video uploaded every minute on YouTube making it the second largest search engine in the World. It has become vital for business to gain market value over the Internet and YouTube has the right mix with its varied topics. YouTube has a reputation of being the place to look for funny videos. It is the second place to go after probably ‘Googling’ it. Most videos generate a one-time audience response, as very few people look for the same video again. Since YouTube plays such an important in search results and ranking, it cannot be overlooked. To reach out to your audience ... Read more...

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Google caffeine – A recent update in Google’s algorithm will change how search engine results are perceived. The new update has changes in Google’s crawling and indexing mechanism and will bring minor fluctuations in keyword ranks. Google announced that this update will only include changes in its internal algorithm and will not include any user interface changes. This new update will seem more capable of producing real-time results. This happens to be a big step by Google towards providing real time search by improving capacity, speed & accuracy. According to Google, its Caffeine update will bring certain changes such as, 1) Google’s current infrastructure of manages data by way of Collection > Quality Ranking > Sandbox > Search Results. Google caffeine seems ... Read more...