Is it true that we have to set a CPC bid limit when we’re using automatic bidding? The above question will be answered in the following paragraphs. With automatic bidding, the Search Engine Marketing systems (like: Adwords, Adcenter & Search Marketing) adjust the bids automatically to earn the most clicks possible within the given budget. It isn't possible to set a specific CPC bid. However, we can set an upper limit on the CPC bids for the entire campaign. This is the CPC bid limit. Specify a bid limit and the Search Engine Marketing system will never bid over the specified limit for any single click. If it's important for us to control the cost of individual clicks on our ad, it's good ... Read more...

Introduction For those not familiar with Quality score (QS). Google gives each keyword in your AdWords account a Quality Score or QS. QS is a numerical value that ranges between 1 and 10. To allot a keyword to an advertiser, Google conducts an auction. Keywords with awith higher QS are eligible to enter the auction more easily and at a lower cost compared to keywords with a lower QS. Google’s goal is to encourage relevant ads for their users and their pricing system is designed in a way that favors relevant ads and keywords, i.e. ads that get a high click-through and therefore make Google more money. The following factors determine a keyword QS

• Keyword click-through rate (CTR)
• The relevance of the keyword and ... Read more...

The following post is an excerpt from an internal workshop on writing effective ads. It builds up a case to look at both “relational relevance” and “necessity relevance” when writing ads for PPC campaigns. Introduction How does one write ad copy that goes beyond keywords and gets to the intent and motivation of the searcher? I have used case examples of tests done by a leading marketing research site. The goal was to determine ad performance based on two types of “relevance” parameters, defined later in this post. Relational relevance This is identified by search engines through algorithms, matching search terms against ad content. It considers relevance of search terms to ads when making placements (assign quality score in Google Adwords jargon). But is ... Read more...

On Monday June 15, we will be releasing the new Position2 logo, site and solution set. After being in this search and social media marketing game for a while, we realized that by standardizing our technology and processes, we can enable continuous growth for a much wider array of customers.  We've been working round the clock on our technology development and will release a new suite of products based on our Surround and Intent Marketing methodology. These offerings grouped as Online Brand Solutions, Customer Acquisition Solutions and Technology Solutions. Thanks to our current clients who helped us get to this point. Thanks to the Position2 team for burning the midnight oil to put all this together while taking good care of ... Read more...