In the modern business scenario, there is nothing more painful than knowing that a potential customer seeking more information online, is getting negative feedback about your company or product. Nowadays, a brand is defined by how well you rank in Search Engine results. I can be in a news site, blog or a forum. Irrespective of the source of negative listings, the impact can be devastating. Most companies experience challenges from hostile customers, displeased employees and wicked competitors who attempt to damage businesses by posting disparaging statements/comments online about the company. They aim to negatively impact a target's business and reputation. This is where the role of Search Engine Reputation Management (SERM) comes into play. SERM is the process of defending as ... Read more...