Online and Search marketing are even more important now to marketers in the current recessionary environment. It is more cost-effective and measurable than other media. Further, expectations from Search and Social Media Marketing are now much higher than before.

How to advertise effectively using Social Media networks?

Join Position2 in Effective Advertising via Social Networks, a panel discussion on Social Media and Video forum at the five-day Search Engine Strategies Conference from August 10 to 14, 2009. For the first time in 11 years, the Conference will include a full-day track Social Media and Video, where Position2, represented by Soumya Ravi, Director of Client Management, will share insights on Effective Advertising via Social Networks.

An expert on Social and Search Marketing, Soumya Ravi says, “Social Media acts as a catalyst that enables companies to shorten their marketing cycles. Today, online video and social media are experiencing significant growth compared to the past couple of years, from both the audience and engagement standpoints. The adoption of social networking capabilities, by both consumers and corporations, has seen online outperforming all other media in terms of growth. This has helped digital marketers achieve their goals faster and improve their ROI.”

At the Panel Discussion, Soumya will share her experiences and learning on using Social Media as an effective tool for advertising. The discussion will open with a keynote by Clay Shirky, a New Media expert and author of the book Here Comes Everybody: The Power of Organizing Without Organizations. Nate Elliott, Principal Analyst, Forrester Research will moderate the discussion. Other panelists, apart from Soumya Ravi, include Stacy Gratz, Social Media Marketing Manager, H&R Block, and Beth Murphy, Sr. Director of Marketing & Communications, Digg.

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