When you run a search marketing campaign, the questions is bound to arise at a point of time whether we should bid on our competitor brand keywords? There is no correct answer for this question in reality. It’s legal that you can bid for a competitor brand keyword. So is it worth?  When you want [...]

When you run a search marketing campaign, the questions is bound to arise at a point of time whether we should bid on our competitor brand keywords?

There is no correct answer for this question in reality. It’s legal that you can bid for a competitor brand keyword. So is it worth?  When you want to bid on your competitor brand keyword, just have these following thoughts in mind

•  What you offer is a relevant or an alternate to whatever your competitor has to offer.
•  Check the price & compare it to yours. If you have low price then you can bid for it.
•  When the competitor is targeting your brand keywords then boy don’t even think about it fight back aggressively.

Some ... Read more...

Online and Search marketing are even more important now to marketers in the current recessionary environment. It is more cost-effective and measurable than other media. Further, expectations from Search and Social Media Marketing are now much higher than before. How to advertise effectively using Social Media networks? Join Position2 in Effective Advertising via Social Networks, a [...]

Online and Search marketing are even more important now to marketers in the current recessionary environment. It is more cost-effective and measurable than other media. Further, expectations from Search and Social Media Marketing are now much higher than before. How to advertise effectively using Social Media networks? Join Position2 in Effective Advertising via Social Networks, a panel discussion on Social Media and Video forum at the five-day Search Engine Strategies Conference from August 10 to 14, 2009. For the first time in 11 years, the Conference will include a full-day track Social Media and Video, where Position2, represented by Soumya Ravi, Director of Client Management, will share insights on Effective Advertising via Social Networks. An expert on Social and Search Marketing, Soumya Ravi ... Read more...

Since the start of 2009, Position2 has accelerated on the momentum it gained in the second half of 2008. In the past week alone we have won four new clients, significant new business from current clients, hired new talent, and are on the cusp of deploying some cool new tools and processes to better [...]

Since the start of 2009, Position2 has accelerated on the momentum it gained in the second half of 2008. In the past week alone we have won four new clients, significant new business from current clients, hired new talent, and are on the cusp of deploying some cool new tools and processes to better serve our search and social media marketing clients .  All this despite the recessionary turmoil that surrounds us. We're happy, confident and know we already match and better the best in our industry. So, as a rapidly growing start-up we entered TiE50--a contest run by, TiE Silicon Valley, the founding chapter of one of the world's most prominent networks of entrepreneurs. The winners will be announced at ... Read more...

I was excited by the large turn-out at the Q&A session I hosted in Santa Clara at SMX West—the popular conference for online and search engine marketing experts. Leading up to the SMX conference what weighed on my mind was the obvious—our collective anxiety about the recession and the ubiquitous pressure to do more with [...]

I was excited by the large turn-out at the Q&A session I hosted in Santa Clara at SMX West—the popular conference for online and search engine marketing experts. Leading up to the SMX conference what weighed on my mind was the obvious—our collective anxiety about the recession and the ubiquitous pressure to do more with less. Focusing the Q&A on strategies and spending choices across PPC, SEO and Social Media Marketing must have struck a chord because we covered more questions in greater depth than I anticipated. The savvy search marketers at SMX zeroed in on questions like “PPC advertising–Technology or Human Driven?” and “Social Media Marketing for brand reputation monitoring and brand healing?". Folks wanted to hear about Ford's Scott Monty ... Read more...