A recent phenomenon, tag clouds are commonly seen on blogs, ecommerce sites and several 'Web 2.' portals. Other than their visual appearance and 'coolness' factor there are benefits for your web site, especially for SEO. What is a Tag Cloud? A tag cloud or word cloud is a visual depiction of user-generated tags. Sometimes, they [...]

A recent phenomenon, tag clouds are commonly seen on blogs, ecommerce sites and several 'Web 2.' portals. Other than their visual appearance and 'coolness' factor there are benefits for your web site, especially for SEO.

What is a Tag Cloud?

A tag cloud or word cloud is a visual depiction of user-generated tags. Sometimes, they are just the word content of your site, typically used to describe what it is about. They are usually single words and are listed alphabetically. The importance of a tag is shown with its font size or color, and they are hyperlinks that lead to a collection of pages associated with the word.

Because of their role in search engine optimization ... Read more...

We all know the SEO value of keywords. But have you ever wondered which of the thousands of relevant keywords brings meaningful traffic to your site and earns you your real money? If not then it's about time you do. For a while now, the online marketing community has known that long tail keywords convert [...]

We all know the SEO value of keywords. But have you ever wondered which of the thousands of relevant keywords brings meaningful traffic to your site and earns you your real money? If not then it's about time you do.

For a while now, the online marketing community has known that long tail keywords convert cheaper and faster. Long tail keywords are those millions of keywords and phrases that a site is searched for, but go unnoticed.

Long tail is the exact opposite of focused or targeted keywords. In SEO, everyone focuses on the "top keyword". This is what everybody follows and tries to gain rankings for. But if you ... Read more...

Wikipedia defines Web Analytics as, "the monitoring and reporting of Web site usage so businesses can better understand the complex interactions between Web visitor actions and Web site offers, as well as leverage that insight for increased customer loyalty and sales.” Simply put, Web Analytics provides information about users of your website on the [...]

Wikipedia defines Web Analytics as, "the monitoring and reporting of Web site usage so businesses can better understand the complex interactions between Web visitor actions and Web site offers, as well as leverage that insight for increased customer loyalty and sales.” Simply put, Web Analytics provides information about users of your website on the internet. Web Analytics helps you understand the user’s experience on your website. Using this information, you can make modifications to your website that will help your website rank higher in search engines and thereby help you get more website traffic. It not only gives information about the number of visitors to the site but gives a world of useful information like time every individual spends on the ... Read more...

What is an anchor text? Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the [...]

What is an anchor text? Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the link's destination. For instance:  In the image, there are a number of anchor texts like email marketing, deliverability tools, content creation, Web analytics software, search marketing and mobile marketing. Clicking on the text “email marketing” for instance, takes you to the page http://www.lyris.com/solutions/lyris-hq/email-marketing, a page dedicated about the company’s email marketing solution. Anchor text and its implications on search engine optimization   Anchor text is an important search engine ... Read more...