This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: Showtime’s Dexter Becomes Hot Trending Topic on Social Media The Dexter series is a very good example of how TV networks are incorporating social media as a vital part of the production process, rather than an after-thought. Position² Brand Monitor™ team tracked the recent social media buzz on Dexter, and this is what we found.

Social Media Etiquette: The Do’s And Don’ts Of Facebook, Twitter & More. Tips: 14 Signs That You Are Failing at Facebook Marketing. Social Media in Sports and Entertainment: Three Mega Trends in 2012. Mixi-Xmas: Twitter Teams Up With Mixi, Japan’s Big Social Network. INFOGRAPHIC: Can Facebook, Twitter and Linkedin Really Get You a Job? Eye Tracking Study: Google Searchers Use Autocomplete Most, Ignore Google Instant. International SEM: Important Lessons In Understanding The True Nature Of Keywords. Mobile SEO: How The Mobile Web Changes The SEO Landscape. Analytics Tips: 10 New Google Analytics Features You Need to Start Using. Google Longtail SEO Keyword Infographic: How Google Killed Long Tail Keywords.

Video of the Week Video Interview: The Hierarchy of Social Business Maturity. In this video interview with SearchContentManagement.com at KM World, Owyang discussed the Altimeter Group findings, what they say about enterprises that face social media crises and how organizations seen as successful develop plans and design strategies that carry them further down the path of accomplishment.

Coming Soon! We’re delighted to let our newsletter readers know that a new, revamped version of Brand Monitor™, our Social Media Monitoring & Engagement platform, is nearly ready. Launching with 4 editions, a completely FREE version of Brand Monitor™ will also be available! We’ll send you an invitation to sign up and experience the new Brand Monitor™ next week. Can’t wait and want a sneak peek? Write to us!

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This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: The Fashion Industry Thrives on Social Media Despite having arrived only recently onto social media scene, the fashion industry is definitely making its presence felt. Consumers are increasingly checking out a retailer’s website or social media page before deciding to make a purchase, which means fashion brands need to step up their online marketing efforts even more. Read on for our research and tips on social media for the fashion industry.

PeekAnalytics: A New Way to Measure Twitter Influence. Tech: Facebook Wins Competition of Clones as Europeans Seek Global Network. Update: 26 Promising Social Media Stats for Small Businesses. Revamp: LinkedIn Launches Dramatically Improved Version of LinkedIn Events. Advantage: Why Google Plus Pages (Will) Beat Facebook. And Twitter. Confirmed: Google Testing New “Sources” Display In Search Results. Acquisition: Google Buys Contextual Rich News Browsing Startup Apture To Beef Up Chrome. Life After Google is Now: 9 Pieces of Advice on How a New Site Can Succeed Without Search. SEO + PPC = More Visibility: Why Your PPC Campaign Needs SEO. Two Schools of Thought: The Key Difference Between Apple and Google.

Video of the Week Dunkin’ Donuts Uses Social Media to Improve Customer Relationships and Experiences. Tyler Cyr, Web Communications Manager, Dunkin’ Brands shares how social media helps continue and improve the Dunkin’ experience and also shares how the company is learning and changing as a result.

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This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: Social Media Helps Spur #OccupyWallStreet Protests The Occupy Wall Street movement has spread quickly all over the globe, conveying the message of the frustrated ‘99%’ to the rest of the world. We analyzed how social media helped expand the reach and build awareness of the Occupy Wall Street campaign, tracking global mentions, demographics and geographic distribution of relevant conversations.

The State of Social Media 2011: Social Is The New Normal. Sean Parker: Facebook Power Users ‘Have Gone to Google+ and Twitter’. B2B Social Business: The Journey to Social Business Marketing. How Effective is Social Media for SEO: Is It All About the Rankings? Social Gems: Additional Tools For Social Media Marketing. Google CTR Study: Top Three Positions Deliver 35% of Traffic. Search Alliance: Yahoo Completes Global Organic Transition To Bing (Except Korea). Integrating SEO & PPC: 3 Areas to Explore. Voice Search: Siri Can Tap Into Google, Bing, and Yahoo For Answers. Real-time: Google Analytics Shows How Customers Travel Your Site.

Video of the Week McCormack Says MTV Uses Social Media for New Content Dermot McCormack, executive vice president of digital media for Viacom Inc.’s MTV Networks Music & Logo Group, talks about MTV’s use of social media and other digital platforms to develop and promote new content. McCormack speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.”

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About Position²

Position² is a leading Search and Digital Marketing firm based in the USA and has offices in Palo Alto and Bangalore. It was founded in 2006 with funding from Accel Venture Partners. Position² works with leading global brands that include Lenovo, Acer, Lyris and growing companies like Freedom Financial and Serious Materials, to name a few.

Position² was founded with a vision to leverage technology to offer search and social media marketing solutions that deliver performance with consistency and predictability. The team includes over 100 professionals across functions that include client management, marketing, creative services, technology development, search and social media marketing. The Company also provides expertise in online marketing solutions: SEO, PPC, Media and Advertising.

Position² delivers continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology. The expertise and knowledge it gains from offering services is used to design unique product offerings that fulfill need-gaps.
The Company’s flagship product is Position² Brand Monitor™, a platform that allows users to listen, discover and engage with social media conversations in real time.

Position² is a certified agency with Google, Yahoo and Bing and is also part of the Google AdWords advisory council.

Contact Information

Mary Ann Johnson
Marketing Coordinator
Position², Inc.
366 Cambridge Avenue
Palo Alto, CA 94306

Phone: 650-618-8900

Email: mediarelations@position2.com
http://www.position2.com/

• Dexter Goes Social, Social Media Etiquette and much more… | Best of the Week (0)
• Social Media Trends and the Fashion Industry, Google+ Pages and much more… | Best of the Week (0)
• #OccupyWallStreet on Social Media, B2B Social Business Marketing & much more… | Best of the Week (0)

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: Designing a Winning Social Media Campaign Content is one the key factors that defines a well-thought out social media campaign. However, there are some equally important components that go into creating winning online marketing messages. In this article, we discuss these less obvious building blocks that every social media marketer should keep in mind.

Tip: Updates Improve Facebook and Twitter Connections. Facebook’s F8 Changes: A Slight Case of Oversharing? Ads+: Google to Add +1 Social Layer to Display Ads. Stop Thinking Now!: Facebook Knows What Is Most Important To You! The New Facebook: A Timeline for Personal Discovery and Storytelling. Whiteboard Friday: An SEO Checklist for New Sites. Google Wallet Now Live: But In Very Limited Availability. Google’s Antitrust Hearing: Scrutinizing Google’s Reign. SEO 101: The 20-Minute SEO Audit Infographic. Yahoo News Update: Yahoo Hooks Up With Facebook for Socially Curated News.

Video of the Week Fly Or Die: G+ Or Facebook? Who Flew Higher? F8 is afoot and it looks like Facebook schooled the Internet. But what about G+ and, most important, the new features added to head Facebook off at the pass. Both services are wildly impressive – but only one can fly higher than the other.

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This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: The Three Major Demographics for Online Marketers (Part 1): Marketing to the YouTube Generation. For online marketers, building relationships via social media is not a one-size-fits-everyone endeavor. In the first of a three part series on marketing to various demographics, we analyse the nuances involved in marketing to a young, always plugged-in audience. We’ll cover “baby boomers” and “women” in the next two parts of the series.

Google+ Strategy: 5 Tips to Help Marketers Get Ready for Brand Pages. Politics 2011: Politics Gets Real In The Virtual World Of Social Media. “Twitter Broke The Story”: Why Twitter Inherently Reports News Before Traditional Media. Facebook Help: Facebook for Business Launches To Help Companies Market Themselves. Humor Strategy: 5 Tips for Using Humor in Your Social Media Activities. How Google Makes Its Billions: Google Is Looking For More Money From Small Businesses. Google Effect: Human Memory Changes Did Not Start with Search Engines. Page Speed Service: Google Offers To Re-Write Your Webpages On The Fly, Promising 25% To 60% Speed Improvements. Google Study: PPC Ads Do NOT Cannibalize Your Organic Traffic. The Google+ Punch List: 21 Items Google Must Add to Plus.

Video of the Week Would You Pass A Social Media Background Check? Max Drucker, CEO and president of Social Intelligence, a company that provides criminal background check service to businesses, joins Kiran Chetry and Ali Velshi today to discuss what his company does and to explain what people should do to make sure that there isn’t something that could effect them negatively online.

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This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: How to Manage a Social Media Crisis & Design a Communications Plan As a marketer, you can never fully control what your customers say about your brand in the digital space; however, preparing yourself for a social media crisis will ensure you are not caught off guard. Here are some points to focus on while designing a crisis communications plan.

Social Video Disasters: How Politicians Can Change their Social Media Strategy. How To: Make YouTube Part Of Your Social Media Marketing. Obama and Twitter: Why He Took Control Of His Own Account. DIY: 3 Social Plugins for Customizing Facebook iFrame Tabs. Social Share: SlideShare Integrates With LinkedIn For A Match Made In Heaven. Mobile Optimization Tips: The Mobile SEO Party is Ending. PPC 101: 6 Essential PPC Landing Page Optimizations. Algorithm Update: Google Quietly Launches Panda Update Version 2.2. Forecast: Google To Have Nearly 80% Of US Search Revenues In 2012. Social vs Search: Google Study Shows Search Credibility Higher Than Social Media’s.

Video of the Week Frank Eliason Explains How To Handle Customer Complaints On Social Media. Frank Eliason, who is now senior vice president of social at Citi, talked customer service on social media with PR Daily publisher Mark Ragan. He founded Comcast Cares, a Twitter feed that responds to customer beefs, which has helped squelch some negative opinion of the cable giant.

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This week’s hot news, events and videos from the online marketing and social media world.

• Social Verdict: N.F.L. Labor Dispute Plays Out on Twitter.
• Study: Few Businesses Use Social Media For Disaster Recovery.
• Social Media Survey: Few Sales Coming from Social Media Efforts.
• Rescue Act: New Zealand quake search effort launched over social media.
• Resources: Small Business News – Does your small business use social media?

• Klout for Business: A Useful Metric – but an Incomplete View of Your Customer.
• Mobile Optimization Tips: Google On Mobile SEO: GoogleBot & URL Structure.
• Bookmark: The Power of Dashboards in Google Analytics.
• Act Now: Microsoft, Facebook executives: Small businesses must leverage the Web.
• Stats: Google Says Searches From Africa Grow Faster at Its Local Language Pages.

Video of the Week Social Media Hooks Up Customers with Deals. Shopping centers are jumping on the social media bandwagon and using it to draw in hundreds of customers daily.

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This week’s hot news, events and videos from the online marketing and social media world.

• Report: Facebook Tops Social Media Brand Loyalty.
• Analysis: Why 80% of Your Social Media Efforts May Miss the Mark.
• Bookmark: 5 Tips to Strengthen Your Company’s Social Media Voice.
• Command Center: Don’t Just Engage In Social Media, Monetize It.
• Social Push: Quora’s Traffic May Be Catching Up With Its Hype.

• Position² Blog: Segmenting Traffic Based On User Intent: Using Google Analytics.
• How-to: What To Do If Someone Else Claimed Your Google Places Listing.
• Infographic: The Noob Guide to Online Marketing.
• Search Stats: Bing Search Volume Up 29% In 2010, Google Up 13%, comScore Says.
• SEO Tips: SERP Sniffing – A Long Tail Keyword Strategy.

Video of the Week Why Top Ad Exec Places Bet on Social Media. Miles Nadal, founder, chairman and CEO, MDC Partners, explains why his company is making significant investments to back social media sites.

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This week’s hot news, events and videos from the online marketing and social media world.

• Position² Blog: The Enterprise Social Media Command Center: Processes.
• Social Media 101: Lessons From Ford’s Brilliant Use of Social Media.
• New to Social Media: 5 Social Sites You May Not Have Heard About (Yet).
• Social Traffic: Social media drives 3% of traffic to e-commerce sites: survey.
• How to Go Social: Why Your B2B Website Needs Social Interaction.

• Correction: Google’s Scraper Algorithm Now Live, Not Content Farms.
• SEO Tips: 8 New LinkedIn Features Worth Exploration.
• Link Building Tips: 7 Alternatives To Link Exchange.
• Future Search: Is SEO really killing Google?
• Alert: New PageRank Formula May Change Your SEO Priorities.

Video of the Week Bing Faces Off Against Google Over Search Results. Matt Cutts, Principal Engineer at Google, accuses Bing of using Google data to improve its search results.

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