What Today’s Marketers Must Know.

Free, Live Webinar | March 30 2011 – 10:00 AM PDT.

If your company is one of the 82% without a clearly defined social media strategy, this webinar is for you.

Even five years ago, CMOs believed it was their job to manage their brands. Today’s smartest marketers understand that the landscape has changed dramatically. You can no longer control the conversation, you have to join it. And to do that, you have to know where it’s happening, when.

In this webinar, Position²’s CEO Rajiv Parikh will share the keys to social media success:

• Clearly define what success looks like and codify your KPIs
• Create a comprehensive list of keywords and search terms



• Adopt a proactive discover and engage strategy to put you at the heart of any conversation taking place about your brand-using the best algorithms and the best people
• Integrate social media into your multi-channel marketing strategy
• Accurately track the reach and results of your social marketing efforts

Finally, you’ll learn first hand how one major US B2C brand has leveraged social media to increase customer engagement and build market share. And bring your questions. This is an interactive event.

About the Presenter: Rajiv Parikh, CEO Position²

Rajiv founded Position² as a search and social media firm in 2006. His belief in the power of social media to change the relationship between consumers and brands led him to create the next generation social media engagement platform at Position².

About Position²
Position² is a Search and Social Media Marketing firm that delivers continuous growth for our clients using our proprietary “Surround and Intent” Marketing Methodology. Position² Brand Monitor™ is our flagship product, a real-time social media listening and engagement platform that powers actionable engagement for companies.	In Partnership with SearchEngineWatch.com

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Online and Search marketing are even more important now to marketers in the current recessionary environment. It is more cost-effective and measurable than other media. Further, expectations from Search and Social Media Marketing are now much higher than before.

How to advertise effectively using Social Media networks?

Join Position2 in Effective Advertising via Social Networks, a panel discussion on Social Media and Video forum at the five-day Search Engine Strategies Conference from August 10 to 14, 2009. For the first time in 11 years, the Conference will include a full-day track Social Media and Video, where Position2, represented by Soumya Ravi, Director of Client Management, will share insights on Effective Advertising via Social Networks.

An expert on Social and Search Marketing, Soumya Ravi says, “Social Media acts as a catalyst that enables companies to shorten their marketing cycles. Today, online video and social media are experiencing significant growth compared to the past couple of years, from both the audience and engagement standpoints. The adoption of social networking capabilities, by both consumers and corporations, has seen online outperforming all other media in terms of growth. This has helped digital marketers achieve their goals faster and improve their ROI.”

At the Panel Discussion, Soumya will share her experiences and learning on using Social Media as an effective tool for advertising. The discussion will open with a keynote by Clay Shirky, a New Media expert and author of the book Here Comes Everybody: The Power of Organizing Without Organizations. Nate Elliott, Principal Analyst, Forrester Research will moderate the discussion. Other panelists, apart from Soumya Ravi, include Stacy Gratz, Social Media Marketing Manager, H&R Block, and Beth Murphy, Sr. Director of Marketing & Communications, Digg.

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