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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:



E-Commerce and the Social Consumer - Making Online Shopping Hassle-Free



Part One: Insufficient Information and Abandoned Shopping Carts. Part Two: Special Offers, After-Sales and Customer Support.

• DLD 2012 - @Jack Dorsey: "Twitter Has A Business Model That Works".
• "Don't Be Evil" Tool - Backed By Facebook & Twitter - Shows Google's "Search Plus Your World" Can Go Beyond Google+.
• Survey: Marketers Follow Users ... Read more...

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The first part of the 'SMBs and Social Media Marketing: Prepping up for 2012' series focused on how small and medium-sized businesses can leverage from mobile marketing and combine email with social media marketing. In the second and final installment, the Position² Brand Monitor team looks at how SMBs can gear up for 2012 by selecting the networking channel that is best suited for their marketing needs. Besides figuring out what's hot and what's not in the social media marketing space, we will also show how Google+ can be a valuable marketing tool if used wisely.

Gearing Up for the Year Ahead: Part Two

• Facebook or Twitter?
While designing their online marketing strategy, one of the ... Read more...

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SMBs and Social Media: A Brief Recap and a Few Predictions

In our previous post on SMBs and Social Media, we discussed how small and mid-sized companies can get the maximum benefits from their social media marketing efforts. A lot has happened in the social media space since then. Google+ was launched, Facebook's facelift grabbed the headlines, and Twitter launched its revamped version. While some SMBs embraced the changes, there were others who continued to remain wary as far as social media marketing was concerned. Here's the story so far and what to expect in the year ahead:

• Although comparatively slower to adapt social media marketing, there has ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

• Social Verdict: N.F.L. Labor Dispute Plays Out on Twitter.
• Study: Few Businesses Use Social Media For Disaster Recovery.
• Social Media Survey: Few Sales Coming from Social Media Efforts.
• Rescue Act: New Zealand quake search effort launched over social media.
• Resources: Small Business News - Does your small business use social media?

• Klout for Business: A Useful Metric - but an Incomplete View of Your Customer.
• Read more...