Shopping Online, Social Media Trends and much more… | Best of the Week

January 27, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: E-Commerce and the Social Consumer – Making Online Shopping Hassle-Free Part One: Insufficient Information and Abandoned Shopping Carts. Part Two: Special Offers, After-Sales and Customer Support. DLD 2012 – @Jack Dorsey: “Twitter Has A Business Model That Works”. “Don’t Be Evil” Tool – Backed By Facebook & Twitter – Shows Google’s “Search Plus Your World” Can Go Beyond Google+. Survey: Marketers Follow Users to More Social Sites. Social Monitoring: Listen To Social Media And Find Out What’s Trending. Infographic: How to Get More Clicks on Twitter. Paid Search: Seven Changes Search Plus Your World Brings To PPC. Data Consolidation: Google To Merge User Data Across Its Services. Enterprise SEM: What The Holidays Tell Search Marketers. Google Algorithm Update: Understanding Google’s New Page Layout Algorithm. Google Analytics Update: Update To Search Engine Optimization Reports. Video of the Week Social Media Trends for Small Businesses.Anita Campbell, founder of Small Business Trends and BizSugar shares how social media impacts small businesses. You’ll discover which small businesses are slow to adopt social media and where social media brings the best results.   Position² …

SMBs and Social Media Marketing: Prepping up for 2012: Part Two

January 5, 2012 | By

The first part of the ‘SMBs and Social Media Marketing: Prepping up for 2012‘ series focused on how small and medium-sized businesses can leverage from mobile marketing and combine email with social media marketing. In the second and final installment, the Position² Brand Monitor team looks at how SMBs can gear up for 2012 by selecting the networking channel that is best suited for their marketing needs. Besides figuring out what’s hot and what’s not in the social media marketing space, we will also show how Google+ can be a valuable marketing tool if used wisely. Gearing Up for the Year Ahead: Part Two Facebook or Twitter? While designing their online marketing strategy, one of the biggest dilemmas faced by marketers is deciding whether to mainly focus on Facebook or Twitter; some even contemplate equally dividing attention and resources between the two channels. For large businesses and enterprises, equal focus on the two channels maybe possible, owing to the resource advantages they posses. However, when it comes to SMBs, having their finger in too many pies may not be the best move. This brings us back to the question…should SMBs be partial to Facebook or Twitter in 2012? Connecting with …

Posted in SMM

SMBs and Social Media Marketing: Prepping up for 2012: Part One

January 4, 2012 | By

SMBs and Social Media: A Brief Recap and a Few Predictions In our previous post on SMBs and Social Media, we discussed how small and mid-sized companies can get the maximum benefits from their social media marketing efforts. A lot has happened in the social media space since then. Google+ was launched, Facebook‘s facelift grabbed the headlines, and Twitter launched its revamped version. While some SMBs embraced the changes, there were others who continued to remain wary as far as social media marketing was concerned. Here’s the story so far and what to expect in the year ahead: Although comparatively slower to adapt social media marketing, there has been a gradual increase in the use of channels like Facebook, Twitter etc by small and medium-size business owners over the past four years (eMarketer). Over 35% of US small businesses reported using online social networking for marketing in 2011. Despite 2011 being a tough year for businesses, SMB marketers see social media as the light at the end of the tunnel and are quite optimistic about 2012. According to a Zoomerang Online Surveys and Polls and GrowBizMedia SMB forecast for 2012, 1/3rd of respondents plan on using advertising, marketing and social …

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Social Media Survey, Mobile Web Optimization, Analytics Tips and much more… | Best of the Week

February 25, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. Social Verdict: N.F.L. Labor Dispute Plays Out on Twitter. Study: Few Businesses Use Social Media For Disaster Recovery. Social Media Survey: Few Sales Coming from Social Media Efforts. Rescue Act: New Zealand quake search effort launched over social media. Resources: Small Business News – Does your small business use social media? Klout for Business: A Useful Metric – but an Incomplete View of Your Customer. Mobile Optimization Tips: Google On Mobile SEO: GoogleBot & URL Structure. Bookmark: The Power of Dashboards in Google Analytics. Act Now: Microsoft, Facebook executives: Small businesses must leverage the Web. Stats: Google Says Searches From Africa Grow Faster at Its Local Language Pages. Video of the Week Social Media Hooks Up Customers with Deals.Shopping centers are jumping on the social media bandwagon and using it to draw in hundreds of customers daily. If you are reading this blog post via a RSS reader, please

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