Position² will be showcasing its cloud based social media monitoring product, Position² Brand Monitor™ at the Search Marketing Expo – SMX West, San Jose, CA, March 8-10, 2011.

Visit the Position² booth (#424) or attend the theater presentation to win exiting prizes!

Theater Presentation:

Topic: Are You Listening?
Managing your ‘Social’ Brand – Engagement and ROI
Speaker: Rajiv Parikh, Cofounder and CEO, Position²
Date: March 8 2011
Time: 6:40 pm – 7:00 pm
Theater: Theater A

Position² Brand Monitor™ Overview:

Position² Brand Monitor™ is a cloud based platform developed to help companies track and monitor conversations across millions of blogs, social media, forum, news, video and photo sharing sites on a real-time basis.

• Listen: An easy to use, state-of-the-art dashboard that functions as a listening platform for your ‘River of News’. Manage and monitor real-time conversations about your brand and trending topics.
• Discover: Data-rich automated reports with sentiment, geographic and demographic analytics. Actionable insights that allow you to profile your target audience and learn more about existing customer.
• Engage: Engage easily with individuals talking about your brand. Nurture potential sales leads and foster customer relationships by sharing breaking news, posts, comments and relevant information.

About the Event:

Search Marketing Expo – SMX – is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site, Sphinn.com, and the Search Marketing Now webcast series.

SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated a generation of search marketers.

Program by  
Professional search engine marketers rely on the editors of Search Engine Land.com to keep them up to speed. That same editorial team creates the SMX programs. And for more than 10 years, tens of thousands search marketers have attended SMX programs to keep their edge.

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Position² will be showcasing its cloud based social media monitoring product, “Position² Brand Monitor™” at the Search Marketing Expo – SMX Advanced Seattle conference: June 8-9, 2010. Visit our booth and win exciting prizes!

Position² Brand Monitor™ is a cloud based platform developed to help companies track and monitor conversations across millions of blogs, social media, forum, news, video and photo sharing sites on a real-time basis.

Position² Brand Monitor™ Overview:

• Listen: Understand your customer needs and expectations. Listen to the buzz about your brand across millions of sites, blogs and tweets in real-time.
• Discover: Analyze customer perception and sentiment of your brand and those of your competitors. Identify key influencers and fans.
• Engage: Converse with your customers and collaborate with them to be your brand ambassadors. Share positive news about your brand using social media.

About the Event:

SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. The most accomplished search marketers in the world will present cutting edge tips for driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, search analytics and more.

Read more…

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I was excited by the large turn-out at the Q&A session I hosted in Santa Clara at SMX West—the popular conference for online and search engine marketing experts.

Leading up to the SMX conference what weighed on my mind was the obvious—our collective anxiety about the recession and the ubiquitous pressure to do more with less. Focusing the Q&A on strategies and spending choices across PPC, SEO and Social Media Marketing must have struck a chord because we covered more questions in greater depth than I anticipated.

The savvy search marketers at SMX zeroed in on questions like “PPC advertising–Technology or Human Driven?” and “Social Media Marketing for brand reputation monitoring and brand healing?”. Folks wanted to hear about Ford’s Scott Monty smartly using social media to nip a PR nightmare in the bud. I went on to explain how a major travel firm used the social media group at Position2 to turn around negative sentiment from a promotion gone wrong.

In these tough times, every search/online marketing manager and CMO is ready to listen to innovative approaches. I’m glad the Q&A lifted attention from each company’s specific business challenges and the sometimes arcane technical aspects of a conference for experts. To view the full Q&A presentation visit

http://www.position2.com/toughtimes-toughquestions.html.

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